Kodak has opened a pop-up shop in London’s Soho called The Kodakery as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time this week. The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside […]
Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]
Deliveroo, the on-demand delivery service, is letting Londoners celebrate the holiday season in style with Veuve Clicquot. From December 2, champagne-lovers across the capital will be able to order bottles of bubbly to their office or home in just 20 minutes. From office workers looking to kick-start the Christmas party to friends toasting the year […]
Even considering all of the advances in retail messaging in 2016, Agent Provocateur’s rollout of the first ever WhatsApp brand campaign is sure to turn heads—especially those of the couples the campaign is geared towards. Agent Provocateur claims that through the Ménage à Trois WhatsApp feature, the British lingerie retailer will become the first ever […]
Digital health company Babylon has appointed Ogilvy & Mather London to build awareness around its healthcare app, which provides online doctor consultations that “outperform” the NHS. The app combines artificial intelligence with real-life GP and consultant video appointments to give the public round-the-clock medical advice. The company’s chief executive and founder, Ali Parsa, began working […]
Rather than use its mobile app to sell football boots to as many people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at […]
Hiking naturists are the stars as BBC launch a comedic new campaign, from ENVY Advertising, for the broadcaster’s new app, BBC +. Designed to provide customisable content collections, the free app gives users more control over the information they receive, whether it’s breaking news or talking points on a wide range of topics such as […]
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer Many comedy lovers […]
In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising campaign planned and executed by Blue449 and Posterscope, creative by BBH. Joshua Benge, KFC […]