Transavia teams with Uber to turn an ordinary taxi ride into a flight abroad

Transavia teams with Uber to turn an ordinary taxi ride into a flight abroad

Wake up, go to work, come home. Wake up, go to work, come home. It’s an invariable grind that’s almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape. But what if getting away for […]

Budgets for Mobile Apps and Websites Growing in the US

Budgets for Mobile Apps and Websites Growing in the US

Six in 10 US mobile marketers will increase their mobile app budget this year and 69% will spend more on mobile websites. However, apps will still be a bigger business focus overall, according to February 2017 data from Adobe. Nearly four in 10 marketers said they will keep their mobile app budget the same, while […]

WhatsApp teams with iAdvize to boost customer service for brands

WhatsApp teams with iAdvize to boost customer service for brands

Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp. The integration of WhatsApp within iAdvize enables online shoppers to contact a brand’s customer service team directly in the WhatsApp discussion thread and allows then to ask questions via private messages. Customers can find all past […]

Strata Partners with AerServ to Strengthen Mobile Video Ad Buying Opportunities

Strata Partners with AerServ to Strengthen Mobile Video Ad Buying Opportunities

Strata, the leader in media buying and selling software, announced today its partnership and integration with AerServ, a mobile ad management technology and supply-side platform. The partnership provides agencies utilizing Strata’s software to access mobile audiences using a wide range of devices. Through a single platform, broadcast campaigns can now extend their reach to a […]

Spotify and Waze partner for easy music listening and navigating

Spotify and Waze partner for easy music listening and navigating

Music streaming platform Spotify has integrated with traffic and navigation app Waze, and vice versa, to make it easier to control music and follow routes at the same time. The integration will enable users to navigate to a destination within the Spotify app, or control their playlists from Waze app while following directions. In addition, […]

McDonald’s to trial mobile ordering app in the US

McDonald’s to trial mobile ordering app in the US

Fast food chain McDonald’s has been slow to embrace mobile ordering but from March 2017, the burger specialists will begin testing its own app in the US in order to iron out the type of kinks experienced by the likes of Starbucks. Digital ordering is the holy grail of restaurant chains but few have mastered the technology […]

Pocket launches iMessage app for sharing your favourite stories

Pocket launches iMessage app for sharing your favourite stories

The read-it-later app Pocket launched an iMessage app extension today for users to share their favourite stories without leaving messaging app for iPhones. Nothing fancy, but if you use Pocket and share stories you’ll appreciate this new feature. Pocket announced the news on March 9 in a blog post. To get Pocket for iMessage you can […]

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