Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]
Facebook Messenger has incorporated real-time location sharing within the communication tool for the first time, enabling users to broadcast their whereabouts to a friend in one hour intervals. The added functionality brings Facebook into contention with similar tools offered by Apple’s own iPhone messages app and Google Maps. The functionality was prompted by an observation […]
Music streaming service Spotify has acquired content recommendation startup MightyTV, a service that uses Tinder-style swiping to help guide users toward TV and film choices. The terms of the deal are undisclosed but MightyTV has been shut down, as a result of the acquisition, and its team will join up with Spotify’s in New York […]
China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago. But, where is the line between connected and “over-connected?” Undoubtedly, technology brings us closer, but it also brings us new […]
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The calendar, currently only in prototype stage, works as an e-paper […]
Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]
Google has announced the upcoming rollout of a new feature to Maps that will let people share their location with friends and family – even if they don’t have the Maps app. Available on both Android and iOS, users will be able to share their location in real-time with their Google contacts or by sending […]
Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it. The 3D Room View app works with Google’s Project Tango, a platform that uses motion tracking, area learning, and depth perception to allow mobile devices to understand their position relative […]
On March 21, during the International Day of Forests, Fundación Banco de Bosques together with Wunderman Buenos Aires will be launching ECO ALARM, a free mobile app. ECO ALARM is an alarm clock with which you will be helping endangered native forest without investing a single cent, or leaving your bed. Wunderman created an album […]