Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday revealed new metrics that will […]
Twitter has invested £50m in Berlin-based music streaming service SoundCloud, after walking away from an acquisition deal in 2014. According to Re/code, Twitter’s investment is part of a bigger £70m round, which would value the streaming service at around £500m. Twitter’s chief executive, Jack Dorsey, confirmed the deal to the publication. “Earlier this year we […]
With the decline in text and increase in sharing through pictures and video, Facebook’s EMEA vice president Nicola Mendelsohn said she would put money on Facebook becoming “all video over the next five years”. Speaking at the Fortune Most Powerful Women International Summit today Mendelsohn also noted the importance of virtual reality and the rise […]
With Euro 2016 now in full swing, new research uncovers that the vast majority (88%) are second screeners, using their mobiles and TVs at the same time. The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by […]
Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]
Dark social is an increasingly important source of referral traffic. According to new research from RadiumOne, dark social dominates how people share and interact with online content on smartphones. Its research found that dark social channels account for 77% of shared content via mobile phones, with just 23% coming from public social networks. And when […]
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]
Facebook is giving users the ability to upload videos into comments and replies on posts and status updates. The project was thought up during the company’s 50th Hackathon earlier this year, which brings staff together for a day to come up with new ideas. Users can now upload videos as replies to posts by people […]
A top British entrepreneur thinks he’s solved the problem of our over-stretched NHS – a personal robot doctor you can access with the click of a button. Ali Parsa, founder of the Babylon health app, claims his new device is safer than visiting a doctor or nurse when you’re worried about any undiagnosed symptoms. Babylon is being […]
Out There Media in partnership with Mindshare, Arcade and XL Axiata won a Silver Award at The 18th International Food and Beverage Excellence Awards (The FAB Awards) in London on May 26th, 2016 for Wall’s Ice Cream. The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognised in the “Mobile Marketing Effectiveness” category […]