Instagram has added two new features, pushing it even closer to Snapchat by introducing disappearing photos and videos. It’s an add-on to Instagram Direct, the app’s direct messaging function. Users will have the option of sending photos and videos taken with the in-app camera which are deleted after two views. If the recipient replays the […]
Rather than use its mobile app to sell football boots to as many people as possible, Adidas is only letting those with a special code make purchases, much like the early Uber model where growth comes from consumer referrals. Going beyond the idea of “influencers” being a single and distinct group of people sits at […]
Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to the ‘marketing sciences’ measurement business. Founded in 2001, Atlas was acquired by Facebook in 2013 from Microsoft – which originally picked up the platform as part […]
Isobar, the Dentsu Aegis Network’s agency in Brazil, announced a new area called Data Insights. The main goal is to work on data analytics and interpretation in different platforms, supporting the agency’s efforts in advertising campaigns. Danilo Futema, who has experience in business analytics working for the agency Cubocc, is the leader of the area. […]
Airbnb announced that it is expanding its scope significantly, moving from a home-sharing business to a “holistic travel” company, said CEO Brian Chesky at the Airbnb Open event in Los Angeles. It rolled out a new feature called Trips as part of an app update designed to provide travellers with a one-stop shop. The feature […]
Skyhook, one of the world’s leading location services company, announced that it has been selected by the media division of Verifone, a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customers’ advertising using real-world […]
Cheetah Mobile, the leading developer of mission-critical mobile utility applications, introduced Orion 3.0 to Indian mobile advertisers on the inaugural day of Global Mobile Internet Conference (GMIC) being held here in the city. The introduction of the latest version of the successful Ad Platform was done as a part of the Cheetah Mobile Connect Seminar […]
AOL, which was acquired by Verizon Communications in 2015 for $4.4 billion, is firing as many as 500 employees as part of a restructuring plan to focus on mobile, video and data, according to a person familiar with the matter. The layoffs are occurring in all of AOL’s business units, said the person, who asked not […]
Hiking naturists are the stars as BBC launch a comedic new campaign, from ENVY Advertising, for the broadcaster’s new app, BBC +. Designed to provide customisable content collections, the free app gives users more control over the information they receive, whether it’s breaking news or talking points on a wide range of topics such as […]
Google has launched a new campaign to promote ‘G Suite’ from Google Cloud that includes apps such as Gmail, Docs, Drive and Calendar. ‘G Suite’ makes it easier for people within companies to collaborate no matter where they are located around the world. The campaign is the brainchild of New York-based agency Anomaly and includes works […]