IAB UK Launches Video Steering Group

IAB UK Launches Video Steering Group

IAB UK has announced a video steering group,  as part of a mission ‘to educate the market to drive increase in adoption through proving the effectiveness of video as a brand medium’. Launching as a premium council in 2017, the steering group will meet every six weeks to set the objectives and agenda for the IAB’s […]

Header Bidding and Private Marketplaces Drive Global Mobile Revenue Growth

Header Bidding and Private Marketplaces Drive Global Mobile Revenue Growth

PubMatic, the automation solutions company for an open digital media industry, announced that its Q3 2016 Quarterly Mobile Index (QMI) report identified major trends in programmatic mobile advertising, with highlights around header bidding and private marketplaces (PMPs). The company found that global adoption of header bidding for mobile web increased significantly across its revenue management […]

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]

Location Player xAd Acquires WeatherBug, Raises $42.5M

Location Player xAd Acquires WeatherBug, Raises $42.5M

Location-based mobile ad network xAd has acquired WeatherBug, the companies said on November 15. WeatherBug operates a live weather website and app with more than 20 million unique users, as well as a network of more than 10,000 private automated weather stations across the country. It’s a page out of IBM’s book. Big Blue bought […]

BBC Earth releases the ‘Story of Life’ app – the largest digital collection of Sir David Attenborough’s work

BBC Earth releases the ‘Story of Life’ app – the largest digital collection of Sir David Attenborough’s work

November sees the launch of an ambitious project to bring Sir David Attenborough’s breath-taking archive to new generations of fans. The Story of Life is a free app from BBC Earth featuring the largest ever digital release of Sir David’s globally renowned work and will be available to download on Thursday 17th November from app […]

Wal-Mart is going digital this Black Friday, rolling out deals even earlier

Wal-Mart is going digital this Black Friday, rolling out deals even earlier

This Black Friday, Wal-Mart is going digital. The world’s largest retailer recently said that its website will kick off its online Black Friday sale three hours earlier than 2015, at 12:01 a.m. Eastern Thanksgiving Day. That’s hours before its in-store doorbuster deals begin at 6 p.m. that evening. This is just the second year that Wal-Mart […]