For the launch of its new Pantene Anti Dandruff Shampoo for women in Indonesia, Procter & Gamble’s (P&G) campaign objective was to reach and engage with all female customers between the ages of 15-55 years. The customers needed to come from across all rural and urban areas, as well as all “secondary cities and urban agglomerates in […]
Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a leading mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and […]
British Vogue has become the latest brand to use chatbots on Facebook Messenger. The publication is using a chatbot to update fashion fans on the latest news and shows – to cater for the shortening attention spans of modern day readers. By signing up to Vogue’s ‘Fashion Update’ service, the bot will bring users the […]
InMobi, a global mobile advertising and discovery platform, launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. Having invested in video technology for more than four years, InMobi’s new […]
UK online newspaper The Independent saw 73 per cent of its users, and 75 per cent of UK users, access its site during January via mobile. This accounted for 69.5m users, who amassed 194m page views, or 64 per cent of its total views. Overall, the publication enjoyed record global figures. It reported biggest month-on-month […]
Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO. WhatsApp Status is a tab that will allow users to share photos and videos with friends and contacts. The platform promises the content will be end-to-end encrypted. TechCrunch reported that the feature mirrors Snapchat […]
As telcos, retailers, brands, media houses and agencies descend in Barcelona for the world’s largest gathering for the mobile industry, Lovely Mobile News will be looking back and celebrating the year that was in mobile marketing at an exclusive, invite only party during the Mobile World Congress. Held at the iconic El Born Centre de Cultura i […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
Telecom solutions firm Spice Digital has partnered with mobile application marketing firm MoMagic Technologies to launch mobile advertisement analytics platform ‘AdGyde’. “The potency of the app market is enormous. Undoubtedly, for higher growth rates it is necessary to address the challenges app marketers and developers face. AdGyde Solutions will monitor analytical data of the App […]
Skype has begun testing new features on its mobile app. The Microsoft-owned communication platform has introduced in-call reactions, messaging reactions, an integrated camera, and a ‘find’ panel, in beta. In-call reactions enable the user to add live emoticons, text and photos to video calls – similar to a Facebook Live video or Periscope. In addition, […]