Mozilla Corporation has completed the acquisition of Read It Later, Inc. the developers of Pocket. “Mozilla is growing, experimenting more, and doubling down on our mission to keep the internet healthy, as a global public resource that’s open and accessible to all. As our first strategic acquisition, Pocket contributes to our strategy by growing our […]
Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google, has launched the inaugural MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance. The MDEX’s framework was built and developed over a six […]
US mass media company AOL has entered into a global partnership with Adsquare, a mobile data exchange firm, to improve mobile audience mapping and targeting on its One platform. The agreement will see Adsquare’s mobile-first data – which covers 12 markets including the US, UK, Germany and France – built into AOL’s One programmatic platform […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
India’s advertisers can now access India’s largest inventory of targeted mobile audio ads through the continuously globally expanding AdVoice telco ad network. AdVoice enables advertisers to play audio ads to mobile callers. It replaces the call-waiting tone of Bharti Airtel subscribers who have opted in for the Reward Tunes service. AdVoice provides the technology, the […]
Shine Technologies is changing its name to Rainbow, leaving the ad-blocking market and recreating itself as a service with benefits for consumers and advertisers alike: an opt-in experience allowing web users to decide what ads they get. The move signals that the Israeli company is embracing advertisers, its previous enemy, developing the new product with […]
Blis, the global pioneer in advanced location data technology, is partnering with Unacast, the world’s largest network of proximity data and the creators of the Real World Graph, to provide brands greater understanding of who consumers are and how they behave both on- and offline along the path to purchase. These insights will improve attribution […]
comScore, Inc. announced the UK launch of Video Metrix Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. This launch also includes the introduction of enhanced mobile video reporting for YouTube and its […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]
Toymail, a maker of connected plush toys that work as a child-friendly alternative to mobile phones, has launched a ‘constellation of apps’ to expand the capabilities of its latest generation ‘Talkies’ toys. The Toymail Cloud for Talkies includes audio apps such as Remindie, an audio calendar; Sleepie, which issues ‘soothing sounds’ to help get the […]