Fluent: Nearly 70 Per Cent of Snapchatters Skip Ads

Fluent: Nearly 70 Per Cent of Snapchatters Skip Ads

Snapchat’s advertising model does not seem to be working too well – as recent research has shown that 69 per cent of people skip ads on Snapchat. According to a survey of 3,327 American adults by people-based marketing platform Fluent, this number increases to nearly 80 per cent amongst 18-24 year olds – the age […]

How Mobile Apps will Transform E-commerce in 2017

How Mobile Apps will Transform E-commerce in 2017

With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with […]

Pocket App develops new sales solution app for Jewson

Pocket App develops new sales solution app for Jewson

Independent app developer Pocket App, is delighted to announce the launch of a new sales tool application designed for Jewson, one of the UK’s leading supplier of sustainable timber and building materials. Already live and in use, the new mobile app will transform the service provided by Jewson’s sales teams across the UK. For both […]

Oracle Data Cloud Partners with Mobilewalla to Introduce Mobile Targeting to APAC Region

Oracle Data Cloud Partners with Mobilewalla to Introduce Mobile Targeting to APAC Region

Global data-as-a-service solution Oracle Data Cloud has teamed with Mobilewalla, a Singapore-based mobile consumer intelligence platform, to launch a mobile targeting solution for marketers in 13 Asia Pacific (APAC) region. As part of the partnership, Mobilewalla’s Audience APAC product has been made available through Oracle’s BlueKai Marketplace – ‘offering more than 1,200 segments covering 400m […]

Retale acquires popular shopping list app Out of Milk

Retale acquires popular shopping list app Out of Milk

Location-based advertising company Retale has acquired Out of Milk, the most popular shopping list app in North America on the Android platform, with close to 10m downloads. Retale, a Bonial.com company, is the leading US location-based mobile and digital company that conveniently connects shoppers with their favourite retailers and brands locally and essentially serves as […]

Cheetah Mobile Appoints SpotX To Bring Video Ads To Global App Library

Cheetah Mobile Appoints SpotX To Bring Video Ads To Global App Library

Cheetah Mobile, a leading global mobile app developer, has appointed video inventory management platform, SpotX, to help monetize video in its global suite of apps on iOS and Android devices. With over 600 million monthly active users worldwide, Cheetah Mobile shifted focus from utility to content apps with its acquisition of the popular news app, News Republic, […]

YouTube Launches the Lighter Version of its App

YouTube Launches the Lighter Version of its App

YouTube Go, an offline first Android app designed from scratch to reduce data usage and work with low or no connectivity, has launched following its initial announcement last September. The app lets the user choose, on a preview screen, whether they would like to stream their selected videos immediately in either basic quality or standard […]

Singular: Facebook Overtakes Google Mobile Ad Network In ROI

Singular: Facebook Overtakes Google Mobile Ad Network In ROI

Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a higher return on investment (ROI) compared with Google AdWords, according to a study released on February 7. San Francisco-based Singular, which focuses on mobile analytics, published the study — The Mobile […]