Oracle Data Cloud Partners with Mobilewalla to Introduce Mobile Targeting to APAC Region

Global data-as-a-service solution Oracle Data Cloud has teamed with Mobilewalla, a Singapore-based mobile consumer intelligence platform, to launch a mobile targeting solution for marketers in 13 Asia Pacific (APAC) region.

As part of the partnership, Mobilewalla’s Audience APAC product has been made available through Oracle’s BlueKai Marketplace – ‘offering more than 1,200 segments covering 400m unique, targetable devices for deep mobile consumer intelligence’. The countries where the solution is available include Australia, New Zealand, India, Japan, South Korea, and more.

“Through our collaboration with Mobilewalla, we are expanding the scale and scope of our customers’ targeting capabilities on mobile, particularly in the Asia Pacific region,” said Rich Harris, group VP of Oracle Data Cloud. “We are excited to work with Mobilewalla to launch this robust APAC mobile audience targeting solution through the BlueKai Marketplace.”

Anindya Datta, Mobilewalla Co-founder and CEO, added: “We are thrilled and honoured to work with Oracle Data Cloud to offer Mobilewalla Audience APAC to help our joint customers to better target mobile audiences in APAC and the world over.”

Source: Mobile Marketing Magazine

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