Blis and TVTY merge location-based advertising and moment marketing to launch innovative digital campaigns reaching consumers at the right time and place Blis, the global pioneer in advanced location data technology, and TVTY, The Moment Marketing company are empowering brands to launch location-based digital ad campaigns reacting to real-time events. By delivering personalised, location-powered ads […]
Singaporeans aged 16 to 34 prefer YouTube to TV according to a study by Google Singapore and Kantar TNS, with older demographics visiting YouTube at least once a month. The study surveyed 1,035 Singaporeans aged 16 to 60, and follows the brand safety crisis furore around Google. Overall, 45% of Singaporean internet users prefer YouTube […]
Netflix added 1.42m streaming subscribers in the US and 3.53m elsewhere in the first quarter of 2017, slightly shy of the 1.5m (US) and 3.7m (rest of the world) it had previously told analysts it expected to add. Even so, the company is on track to reach 100m subscribers by the end of Q2. It […]
Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere. In its latest forecast, eMarketer estimates nearly four of every five US digital display dollars will transact programmatically in 2017, totaling $32.56 billion. By the end of the forecast period, that share will rise to 84.0%, leaving little doubt […]
Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. xAd worked with media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 year olds living in the city, inspiring them to seek out their own ‘Urban […]
To launch the Samsung S7 during the Rio Olympic Games, Samsung brought the Olympic spirit to its stores and developed a special stand to display its products. In addition, it was a chance for the public to receive posters of images that had been photographed using the smartphone as gifts. This action was created by […]
Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]
Microsoft has unveiled a new AI chatbot, designed specifically for the youth population of India. The AI bot is named as Ruuh and is an aimed to provide entertainment only. The chatbot made its debut on February 7, 2017. On its Facebook page, Ruuh is introduced by: “Hey, I’m Ruuh, a desi (Indian) AI who […]
The time has come: for the first time, mobile (49.7 percent) has globally overtaken desktop traffic (45.2 percent). (Mobile traffic mainly refers to smartphones, since the traffic with tablets is just 5 percent.) In Germany, the situation looks somewhat different: desktop traffic (62.8 percent) still dominates in use and mobile here is “only” at about […]