Leading OOH agency and location marketing experts Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets […]
There has always been something that gets in the way of our relationship with technology: the keyboard, the mouse, the screen. We’re now ready for the most natural and intuitive form of interaction —the voice. It’s time for humanity and technology to Speak Easy. Speak Easy is a trends and insight report, carried out in […]
comScore announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials (vCE), its flagship campaign measurement offering. Reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and UK […]
Over 5o% of Londoners consider the capital a lovely place to live. Only 7% of the capital’s dwellers strongly agree that the city is a good place to make friends. Out of the 18 cities polled by Tapestry Research and Time Out Magazine, London came out the loneliest. 29% of the people in London have met […]
In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]
Switzerland’s largest retail company Migros looks to usher in the revolutionary future of shopping with the new augmented reality (AR) function of their app called ‘Discover’. It uses the smartphone camera to identity unique features on the product packaging and match them with the product database. As soon as a product has been “discovered”, the product name appears on […]
Most friction for any young couple is money orientated. The Telegraph reported on a YouGov survey in March, which backed this up, stating that 26 percent of couples claim that it is their key source of tension. In 2015, a poll by the Money Advice Service found that a third of Brits have had a partner […]
Tribe, an online marketplace that connects brands with ‘micro-influencers’, is making the first move outside of its native Australia, launching in the UK. Micro-influencers are social media users with 3,000-100,000 followers – not exactly celebrities, but what you might call ‘internet famous’. Tribe’s self-serve platform lets brands or agencies create a campaign brief and open […]
YouTube’s answer to a live TV streaming service is available for download in the US and will start streaming on April 6, 2017. YouTube TV joins other offerings, including DirecTV Now, PlayStation VUE and Sling TV, that provide livestreaming and on-demand TV programs. The service will available in the New York, Los Angeles, San Francisco […]
Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled ‘Ford Finger Drive’. Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move […]