Adyoulike and Sizmek announce global programmatic native advertising partnership

Adyoulike, the leading in-feed native ad platform announces a new strategic partnership with Sizmek, the open ad management company for multiscreen ad experiences. The integration will enable advertisers and agencies to deliver personalised native advertising campaigns across the StrikeAd by Sizmek platform, the mobile-first programmatic media solution for global brands and trading desks.

Adyoulike’s native advertising supply side platform (SSP) will use the OpenRTB 2.3 standard protocol to deliver in-feed native content, programmatically integrated into StrikeAd. The inclusion of Adyoulike to StrikeAd’s native inventory exchanges will open up a new network of publishers, not previously available. As a result, marketers accessing StrikeAd’s platform will be able to advance their native advertising reach across mobile devices, while ensuring ads are personalised and highly-targeted. For both companies, the partnership will enable them to expand their global footprint and native reach.

Francis Turner, Adyoulike’s US MD, said: “Sizmek is a perfect partner for us. It enables brand marketers, agencies, publishers, and trading desks to build and target ads to reach audiences across the globe, connect with the right audiences across channels, both programmatic and direct. Now with this partnership they will have access to more publishers worldwide, using programmatic technology to create highly-targeted in-feed native advertising.”

“Native advertising is transforming the digital ecosystem, and this partnership ensures we’re at the forefront of this evolution,” said Andrew Morsy, Managing Director UK, Sizmek. “By enabling advertisers and agencies to deliver personalised, in-feed native ads across an expansive network of publishers, the partnership will open up a new world of opportunities for targeted, effective, measurable and engaging campaigns.”

Source: Adyoulike

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