TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo activates DOOH, connected TV and audio on its mobile advertising platform, Hawk

TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels. For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying […]

VIOOH and Regital announce strategic sales partnership

VIOOH and Regital announce strategic sales partnership

VIOOH, the global marketplace for digital out of home (DOOH) trading announced that Manchester-based, programmatic advertising specialist, Regital, has become a strategic sales partner. The partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies. DOOH is the second […]

IPONWEB hires Moritz Wuttke to build on programmatic TV potential

IPONWEB hires Moritz Wuttke to build on programmatic TV potential

IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal […]

PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic launches OpenBid, bringing full strength of programmatic monetisation to mobile apps

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app […]

Mobiquity Technologies wins contract with the largest regional ad network in LATAM

Mobiquity Technologies wins contract with the largest regional ad network in LATAM

Mobiquity Technologies, a leading provider of  next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America. The partnership will create a uniquely customised location and programmatic marketing technology platform for Latin American markets. “Latin America is the first stage of our product expansion strategy,” said Mobiquity Technologies CEO Dean Julia. “We […]

New PubMatic research finds mobile in-app monetisation spurred by video and header bidding

New PubMatic research finds mobile in-app monetisation spurred by video and header bidding

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of […]

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]

Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Yuanben blockchain and Hakuhodo team to help consumers fall in love with advertising

Emerging technologies such as blockchain, AI, and big data are driving development and innovation in the advertising industry. Japanese advertising giant Hakuhodo released a message on their official website on January 31, indicating the company would now be working with a Chinese blockchain technology service provider, Yuanben, and a famous Japanese company United, to develop a […]

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Viant’s Adelphic announces new inventory integrations with Rubicon Project’s PMP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]

New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

New PubMatic research uncovers why buyers are embracing programmatic in-app advertising

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The findings of this […]

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