TabMo launches ‘OmniGuaranteed’, the first cross-device advertising solution for programmatic guaranteed

Rubicon Project, Smart AdServer and Soundcast sign up as the first supply partners

TabMo launches ‘OmniGuaranteed’, the first cross-device advertising solution for programmatic guaranteed

Mobile advertising company TabMo has launched OmniGuaranteed, a new tool that will enable advertisers to use one platform to undertake programmatic guaranteed media trading across multiple channels for the first time. Rubicon Project, Smart AdServer (Smart RTB+), Soundcast and Ströer Digital are the first supply partners to adopt the technology. Buyers and publishers using their […]

Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Custom audiences and bidding combined with AI to manage and optimise campaigns in real-time

Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.  The French keyword targeting company defines custom target audiences based on keywords in the content they read with artificial intelligence and use Beeswax’s Bidder-as-a-Service to improve branding and performance on programmatic video, native and display advertising.  Keymantics leverages Beeswax’s […]

AdColony Releases SDK 4, unifying display, programmatic and award-winning video offerings into a single SDK

Increasing monetization options for developers & measurement options for advertisers

AdColony Releases SDK 4, unifying display, programmatic and award-winning video offerings into a single SDK

AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single […]

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta goes ‘Too Dark’ with Halloween Snapchat-led campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Advertisers ditch open market in favour of private marketplaces for better in-app integrity, says PubMatic’s Q2 report

Advertisers ditch open market in favour of private marketplaces for better in-app integrity, says PubMatic’s Q2 report

Premium digital technology company, PubMatic released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency […]

Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign and Place Exchange partner to bring digital campaigns to DOOH

Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilise a […]

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]

Majority of marketers plan to spend more on programmatic audio in next 18 months, say Xaxis and IAB Europe

Majority of marketers plan to spend more on programmatic audio in next 18 months, say Xaxis and IAB Europe

Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB Europe. The survey of 499 buyers and publishers from across Europe found that 60 per cent of marketers are looking to increase their programmatic audio spend over the next […]

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