Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
Premium digital technology company, PubMatic released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency […]
Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. The combined platforms enable DOOH media owners and advertisers, to utilise a […]
Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2018. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes […]
Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB Europe. The survey of 499 buyers and publishers from across Europe found that 60 per cent of marketers are looking to increase their programmatic audio spend over the next […]
The Ozone Project, the transparent and brand safe platform for programmatic advertising, announced its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s self-service partner. The partnership will see Ozone Audience’s segments made available to buyers via OpenX deals, giving brands and buyers’ greater control of their buying whilst diversifying the demand Ozone delivers […]
Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]
TabMo’s Point to Purchase solution enables consumer brands and retailers to track the meaningful actions that take place as a result of their mobile advertising activity, thereby delivering a definitive measurement of the return on investment (ROI) of a specific campaign. Building on TabMo’s drive-to-store solution, Branding to Store, Point to Purchase bridges online and offline […]
Admix, a monetisation platform for Extended Reality (XR), announced the launch of the world’s first programmatic 3D ads for extended reality environments like VR and AR. Advertisers are now able to feature their products in 3D environments, enabling consumers to interact with those products natively within a game, VR or AR experience. For instance, a consumer […]