To launch the Samsung S7 during the Rio Olympic Games, Samsung brought the Olympic spirit to its stores and developed a special stand to display its products. In addition, it was a chance for the public to receive posters of images that had been photographed using the smartphone as gifts.
This action was created by Aktuellmix, and was a great success. During the Olympic Games, more than 1 million people were impacted in 20 stores in Rio and São Paulo. In addition, the public commented on and shared the initiative on social media.
Title: Samsung Arena
Client: Samsung Eletronics
Partners: Rodrigo Rivellino (CEO), Celio Ashcar Jr.
Creative Director: Filipe Chiminazzo, Fabio Moran
Creative Managing: Priscilla Grabert
Product Design Managing: Juliano Bertolin
Art Director: Priscilla Grabert
Copywriter: Diana Kurpjuweit
Product Design: Juliano Bertolin, Gustavo Visconti, Luiz Fernando Haddad
Strategic Planning: Beto Marques
Business VP: Mario Medina
Account Director: Marcela Oliveira, Patricia Segatto
Account Manager: Roberta Freitas
Executive Production: Rodrigo Merigue, Fernanda Emerick
Print Production: Amanda Xavier
Film: Zeste Films