Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]

BBH China creates virtual restaurant in mobile-led campaign for Martell cognac

BBH China creates virtual restaurant in mobile-led campaign for Martell cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

VMLY&R Creates Wearable Tech for New Tennessee Tourism Campaign

Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three lionesses on its store: Mobile network’s rallying roar to launch the first ever lioness emoji

Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]

Social media campaign for The United State of Women’s 2019 Ambassador Program boosts recruitment by 70%

Social media campaign for The United State of Women’s 2019 Ambassador Program boosts recruitment by 70%

United State of Women revealed how an inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%. Created by branding and design studio Trollbäck+Company, the #RaiseHerVoice campaign shows how a strong creative idea, well executed across social media, can deliver a remarkable return on investment. The campaign, which […]

New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]

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