Verizon Media uses VR to bring Abu Dhabi’s beautiful tourism destinations to life

Verizon Media uses VR to bring Abu Dhabi’s beautiful tourism destinations to life

On February 8, in partnership with Spark Foundry UK and The Department of Culture and Tourism – Abu Dhabi, Verizon Media announces a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi. Created by RYOT Studio, the branching narrative within the video places […]

Nucco Brain teams with COLORWAVE to release ‘So Called’: An interactive music video and endless runner game

Nucco Brain teams with COLORWAVE to release ‘So Called’: An interactive music video and endless runner game

Storytelling studio Nucco Brain has collaborated with German indie rock outfit COLORWAVE to create a fully playable interactive music video for their new single ‘So Called’, set in a surreal post-apocalyptic world. ‘So Called’ is a manifestation of Nucco Brain’s passion for pushing the boundaries of innovation and technology; created not for branding or marketing […]

Big Issue launches AR technology to share stories of homelessness in the UK

Big Issue launches AR technology to share stories of homelessness in the UK

The Big Issue magazine has launched “augmented reality” technology to bring their vendors’ stories to life because the public are failing to understand the scale of homelessness in the UK. The street magazine, which was founded in 1991, believes technology will allow them to “hammer home the message” of Britain’s unprecedented homelessness issue which people […]

ImmotionVR giving once in a lifetime opportunity to design your own VR character this Christmas

ImmotionVR giving once in a lifetime opportunity to design your own VR character this Christmas

One of the UK’s largest group of virtual reality experience centres, ImmotionVR, has announced a new competition where one very lucky winner will have a virtual elf creation join the animated cast of Elf Power Inc., the all new VR experience by the creative storytellers at ImmotionVR. Entrants are encouraged to get creative, design their […]

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch Manchester Helps Greggs Give More with New Gifting Bot

Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space.  Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’.  Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Boys+Girls, Three & Samsung Bring Loved Ones Together this Christmas with First Ever ‘Connected Restaurant’

Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

HRG’s Jose Cuervo Display Gets Travellers into Mexico’s Festival Spirit

The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]

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