Six in 10 US mobile marketers will increase their mobile app budget this year and 69% will spend more on mobile websites. However, apps will still be a bigger business focus overall, according to February 2017 data from Adobe. Nearly four in 10 marketers said they will keep their mobile app budget the same, while […]
Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp. The integration of WhatsApp within iAdvize enables online shoppers to contact a brand’s customer service team directly in the WhatsApp discussion thread and allows then to ask questions via private messages. Customers can find all past […]
Strata, the leader in media buying and selling software, announced today its partnership and integration with AerServ, a mobile ad management technology and supply-side platform. The partnership provides agencies utilizing Strata’s software to access mobile audiences using a wide range of devices. Through a single platform, broadcast campaigns can now extend their reach to a […]
Coca-Cola has launched an app to provide small retailers with coke—on demand. The global beverage giant is trying to make the most of the supply chain’s ‘white spaces’ while taking part in the ever-increasing trend of immediacy: matching the demand to the supply in real time with their on-demand deliveries. The white spaces in the […]
Music streaming platform Spotify has integrated with traffic and navigation app Waze, and vice versa, to make it easier to control music and follow routes at the same time. The integration will enable users to navigate to a destination within the Spotify app, or control their playlists from Waze app while following directions. In addition, […]
Fast food chain McDonald’s has been slow to embrace mobile ordering but from March 2017, the burger specialists will begin testing its own app in the US in order to iron out the type of kinks experienced by the likes of Starbucks. Digital ordering is the holy grail of restaurant chains but few have mastered the technology […]
Daimler-owned taxi app MyTaxi has launched in London following its merger with Hailo, a British taxi app, in July 2016. The launch enables passengers in the London to order licensed through the MyTaxi app – allowing existing Hailo users to switch from one app to the other via a personalised link, without the need to […]
The read-it-later app Pocket launched an iMessage app extension today for users to share their favourite stories without leaving messaging app for iPhones. Nothing fancy, but if you use Pocket and share stories you’ll appreciate this new feature. Pocket announced the news on March 9 in a blog post. To get Pocket for iMessage you can […]
Facebook has launched its first dedicated VR app to bring 360 photos and videos its headset-wearing users. The app, called Facebook 360, is not a full version of the social network and will simply act as a hub for 360 photos and videos. Available through Samsung Gear VR, powered by Oculus, the app will also […]
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week. The Snapchat campaign – which is a first for the Health Education England’s Health Careers service which is running the campaign – is part of […]