“Distracted driving” is what they call it. It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile […]
Benefit Cosmetics is launching a social media campaign to support the relaunch and revamp of its range of concealers, Boi-ing. The campaign, created by socially-led creative agency We Are Social, taps into the theme of concealment by creating a microsite powered by social technology that will help consumers hide social media posts from the past. […]
Indian social intelligence firm, Qoruz, has launched a new offering in its influencer marketing suite. The newly launched social media tracker enables brands and their PR teams to identify and leverage social influencers during a crisis situation. In an increasingly social world where timely identification and mitigation of crisis is becoming more and more difficult for brands, Qoruz’s social […]
MoPub, Twitter’s mobile ad exchange, is looking to get stickier with the buy side. Following five months of beta testing, it launched a solution that aims to help marketers aggregate inventory types based on performance and to target them programmatically. Advertisers that want a lot of installs, for example, can take advantage of the “high-CTR […]
A total of 22.5% of Spanish women never or rarely orgasm during sexual intercourse, although many of them feel under pressure to do so (and, what’s more, in the manner that their male partners expect). This means that 52% fake it from time to time, and 11.8% fake it every time. Of course, 84% of […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, their creative technology arm, in partnership with Twitter announced the results of a scientific media trial examining the location of video ads within a social environment. The resulting report, The Art of the Takeover: Optimizing What Consumers See First, reveals best practices for in-feed advertising as […]
Acxiom, the data foundation for the world’s best marketers, announced a product integration that will enhance people-based targeting on LinkedIn using a privacy-compliant match between Acxiom and LinkedIn audiences. Marketers will now have access to improved audience targeting and Acxiom’s LiveRamp Connect, creating unique opportunities to run secure, anonymized people-based marketing campaigns on LinkedIn. “With […]
Snapchat’s Spectacles have arrived in Europe for the first time with Snapbots, vending machines which contain the glasses, landing in five major European locations. The vending machines have popped up under the London Eye, on a boat in front of the Eiffel Tower, by the canals in Venice, on the beach in Barcelona, and on […]
Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams and those watching at home. BT’s commercial partnership with […]
Qoruz, one of India’s leading influencer marketing intelligence platform, has announced the launch of its social campaign tracker. Focused on measuring user and influencer generated content and conversations during a brand campaign, this unique tracker helps brands monitor social media platforms for earned media content for specific keywords and ‘hashtags’. It also enables marketers discover […]