Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]
Snapchat is selling merch inside a digital store in its app, a new e-commerce play that could hint at more stores to come. The store appeared in the media section of Snapchat known as Discover, and it offers Snapchat-branded merchandise for purchase through the app. The Discover section had been reserved for media companies like […]
Snapchat has announced a new feature called Bitmoji Deluxe, adding hundreds more options to customize your avatar, including new skin tones, hairstyles, eye and hair colors, facial features, and accessories. On Bitmoji Deluxe, you can snap a selfie and use it as a reference to design your avatar. When you select a particular eyebrow style, […]
Social ad spending during the festive period was up by 54% according to data gathered by data science and marketing technology firm 4C. The report took a sample of the brands using the 4C social platform to compile its ‘The State of Media‘ report. During the fourth quarter of 2017, a sample of $400m in […]
Snap calls itself a camera company, and now it’s taking a big step towards the proliferation of content beyond the confines of Snapchat. As rumoured, the company will allow iOS and Android users to share select stories outside of the app (the same way you’d share a mobile web link or tweet). At launch, the […]
Under pressure to boost its slowing revenue growth and a stock price that’s been in the dumps for months, Snap is turning to China. The company is planning on an “ambitious” effort to attract advertisers from China and other Asian-Pacific countries to its Snapchat app. Snap has a goal of quickly growing sales from the […]
Facebook is running a small test to let users post their Instagram Stories directly as a WhatsApp Status. The new feature will let users post decorated photos, videos and GIFs on WhatsApp, which will disappear after 24 hours. “An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp,” TechCrunch […]
Drinks giant Diageo has suspended advertising on Snapchat across the world after its use of a Lens was criticised by the UK ad watchdog. The Advertising Standards Authority investigated the ad for rum brand Captain Morgan on its own initiative, and decided it was unacceptably likely to appeal to, as well as be seen by, […]
Snapchat maker Snap Inc. is getting ready to take some of its content beyond its app: Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites, according to a new Cheddar report. Snap didn’t immediately respond to a request for comment. The project is […]
Snapchat has updated its new Animated Filters feature with a new commercial option, letting brands created their own augmented reality filters on the chat app. They enable brands to add animated fun to the photos and videos they capture and share, and are available for national takeovers in major markets across the world from […]