Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]
Teens are leaving Facebook faster than expected, according to a new study from eMarketer. The study estimates that Facebook’s user base among 12- to 17-year-olds in the US will shrink by 3.4 percent in 2017, the first time eMarketer has predicted a decline in Facebook usage for any age group. The company said that it “reduced […]
When the latest series of HBO’s Game of Thrones launched globally, NEON marked the release with a New Zealand-wide Snapchat lens, created by Mango Communications and DDB New Zealand, allowing fans to turn themselves into an ice-breathing White Walker. Mango was charged with generating hype ahead of the season premiere and public launch of the lens […]
Predictive marketing platform Rocket Fuel has been named a Snapchat Certified Partner, bringing inventory such as custom filters, long-form video, app install and web view to brands looking to advertise to Snapchat’s 143m users – as of the company’s Q2 2017 earnings report. Being a partner, Rocket Fuel can enable advertisers to measure the success of their ad units, […]
In the ongoing fight for millennial attention between social media apps Instagram and Snapchat, it would appear that Instagram is now slightly ahead. That’s according to a survey from online research company CivicScience among US millennials. The latest data found that 34% of millennials said they used Instagram daily, compared to just 28% on Snapchat. […]
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale. The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving brands more tools to build, manage and scale their campaigns faster and more efficiently. Advanced […]
Google is reportedly developing a feature, based on its AMP (accelerated mobile pages) service, that works in a similar way to Snapchat’s Discover section. Stamp, a portmanteau of ‘Stories’ and AMP, will see publishers create visually-oriented content through a series of ‘swipeable’ slides including text, photos and video – according to the Wall Street Journal. The […]
Snapchat has launched a fresh set of self-serve tools globally, which will allow all brands using the platform to create bespoke ads and target them without the need for a third-party. The company has added a feature called Snap Publisher to its toolkit for brands. The tool has been in testing for the past few […]
Microsoft has launched a revamped version of Skype, taking inspiration from Snapchat because that’s the cool thing to do now. One of the new features is called ‘Highlights’, which is yet another Stories-like feature introduced by a company. Highlights enables users to create a highlight reel of their day with photos and videos. Users can […]
Snapchat’s Spectacles have arrived in Europe for the first time with Snapbots, vending machines which contain the glasses, landing in five major European locations. The vending machines have popped up under the London Eye, on a boat in front of the Eiffel Tower, by the canals in Venice, on the beach in Barcelona, and on […]