Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo

Tostitos, Sabra offer discounted rides with Lyft for Cinco de Mayo

Tostitos and Sabra, marquee snack brands from PepsiCo, are making it even easier for friends and family to get together this Cinco de Mayo. The brands are teaming up with U.S. rideshare company Lyft, to offer ride credits to help consumers get to and from their Cinco celebrations safely. For a limited time, specially-marked Tostitos bags […]

Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola links up with Cargo to provide refreshments in Uber and Lyft rides

Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]

Lyft is building a self-driving platform with auto supplier Magna

Lyft is building a self-driving platform with auto supplier Magna

Lyft is partnering with Magna, one of the largest tier-one automotive industry suppliers in the world, on autonomous vehicle technology. Lyft CEO and co-founder Logan Green explained that this will help them get their self-driving tech into various automaker vehicles around the world. Lyft will be working directly with Magna on “co-developing” an autonomous driving […]

Lyft will test its self-driving cars at a former military base

Lyft will test its self-driving cars at a former military base

Lyft has announced that it will soon begin testing its autonomous vehicles at GoMentum Station, a 5,000-acre proving ground in Concord, California. The vehicles it plans to test are being designed and developed by Lyft’s own in-house engineering team. It’s a major shift for the ride-hailing company that has typically relied on partners with more […]