Mobile Posse, innovator of an intelligent content discovery platform that enhances the mobile experience while boosting ad monetization for mobile carriers and device OEMs, announced a new research titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile […]
Facebook launched its Watch video service in the United States on August 31 as it vies with YouTube for video advertising revenue. Watch, which began testing earlier this month, allows users to find TV shows based on what their friends are watching, and have conversations with other people watching the show during an episode. The […]
Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB). More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first […]
Teens are leaving Facebook faster than expected, according to a new study from eMarketer. The study estimates that Facebook’s user base among 12- to 17-year-olds in the US will shrink by 3.4 percent in 2017, the first time eMarketer has predicted a decline in Facebook usage for any age group. The company said that it “reduced […]
Facebook is expected to expand its inventory by designing an augmented reality (AR) glasses that could display digital objects in the physical world, according to a patent application filed by Oculus. ‘A waveguide display used as part of the virtual reality (VR) system, AR system, mixed reality (MR) system or some combination therefore’ is how […]
Facebook is upping the usefulness of its Messenger chat service by integrating its personal assistant M for users in the UK. The feature is expanding beyond the USA, touching down with UK users to aid them with its artificial intelligence-driven suggestions, dropping into conversations to suggest stickers, polls, birthday celebrations, group gatherings and location sharing. Furthermore, […]
Facebook is mounting its first direct challenge to YouTube and established TV networks with the launch of its own dedicated video channel designed to bring a degree of professionalism to a segment that has thus far been dominated by home videos, amateur content and short clips of material available elsewhere. As such the social network’s 2 billion monthly users will […]
Facebook’s profits climbed 71% to $3.9bn (£3bn) in the second quarter of 2017, boosted by an increase in sales of mobile video adverts, figures show. The social media giant exceeded market expectations, posting a 45% increase in revenue for the three months to June of this year to $9.3bn (£7.1bn), compared with $6.4bn (£4.9bn) for […]
Advertising is the lifeblood of the internet. Google parent company Alphabet makes more money from digital ads than any company on the planet — it’s expected to make $73.8 billion dollars in net digital ad sales in 2017 after subtracting for traffic acquisition costs, according to internet research firm eMarketer. Google represents 33 percent of the […]
Facebook has created five new messaging tags, which enable bots created for its Messenger platform to respond to customer actions in specific ways and send messages outside of the 24-hour window usually allowed for interactions. The new tags enable Messenger bots to provide users with updates about existing appointments, events in computer games or sports they are […]