Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]
Facebook remains as committed as ever to the creator community and on November 17 the social media giant launched an app built and dedicated specifically for them. “We are really excited by the ways creators are already finding success on Facebook, and now, we’re happy to share the launch of the Facebook Creator App and […]
Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]
Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on November 16. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences […]
Continuing its quest to replicate business models and out-innovate the competition to be an ecosystem player, Facebook has relaunched its Events app. Now re-branded as Local, the standalone app represents the social side of social networking, allowing users to find events that match their interests and proximity. With 88% of its revenue stemming from mobile, […]
Marketers should spend dynamically on mobile marketing and outcome-oriented measurements to capitalise on customer acquisition, says Facebook Thailand. “There is a gap between the amount spent on mobile advertising and the time spent by Thais on their mobiles,” said John Wagner, managing director of Facebook Thailand. “Of the 15-20% allocated to digital advertising spending in […]
S.O.S Amitié has launched #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed by Buzzman. 1 in 10 French people has nobody […]
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings. The social network’s power to target and influence users has come under the spotlight by the US election scandal. The political storm in the United States over how Facebook, Twitter […]
The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]
From Grumpy Cat to OMG Cat and, of course, the classic Nyan Cat video, the world is cat-mad. In fact, cat related media content is shared twice as much as selfies online. Virgin Media has put its own unique spin on this craze and created a meow-nificent piece of social content to support the Virgin […]