In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

eMarketer’s report on ad spending inside apps is likely to bring joy to some (Google, Facebook) and sorrow to others (everyone else). In 2017, in-app mobile ad spend will reach $45.3 billion, up $11 billion from the previous year, according to eMarketer. And apps are where the money is at for mobile advertising, comprising 80 […]

Mobile the key driving force as digital ad spend surges across Southeast Asia

Mobile the key driving force as digital ad spend surges across Southeast Asia

Digital ad spending in the Southeast Asia is set for a significant rise, as mobile sees heavy investment across the region. Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will all see their digital ad spend increase by double digits in 2017 and 2018, according to eMarketer. Spending will surpass $2.2bn across these markets, accounting for […]

eMarketer on Understanding Teens and their Smartphone Habits

eMarketer on Understanding Teens and their Smartphone Habits

Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables—or imposes—is a central fact of life for […]

Android Regains the Throne in Australia

Android Regains the Throne in Australia

Android is resurgent in Australia, according to new research from International Data Corporation (IDC). The research firm found that devices with the popular Google operating system (OS) had rebounded to account for 63% of smartphones shipped in the country in Q2 2017, while Apple’s iOS was installed on 37% of devices shipped that quarter. Android’s share […]

Retail Set To Drive UK Digital Ad Spending Through 2018

Retail Set To Drive UK Digital Ad Spending Through 2018

The UK’s largest industry sector for digital ad spending will continue to be retail for the foreseeable future, with retailers driving overall digital ad spending gains in the UK through 2018, according to new forecasts from eMarketer. Among the five UK industries tracked by eMarketer – automotive, consumer packaged goods (CPG) & consumer products, travel, retail […]

The native app may be killing the mobile web in Asia-Pacific

The native app may be killing the mobile web in Asia-Pacific

In the battle between the mobile web and native apps for advertising, the mobile web appears to be losing out in Asia-Pacific. New research from mobile advertising data company Vpon found that 77% of mobile ads served during H1 2017 in the region were delivered via mobile apps, not the mobile web. In several countries in Southeast […]