Instagram predicts what 2018 will mean for social media marketing

Instagram predicts what 2018 will mean for social media marketing

62 per cent of millennials say they are more likely to become loyal customers if a brand engages with them on social networks and, because of this, Instagram expects social media to be the go-to for brands next year. In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the last year in the […]

Gatwick launches app to help passengers find their way around and make their flights

Gatwick launches app to help passengers find their way around and make their flights

Gatwick’s new app – one of several passenger-facing digital innovations coming on stream soon – offers passengers personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and airport offers. Other initiatives going live soon in Gatwick’s ‘digital transformation’ programme include advanced chat bots, augmented reality way-finding […]

Photo app VSCO introduces a private messaging feature

Photo app VSCO introduces a private messaging feature

 Photo editing and sharing platform VSCO has announced the launch of private messages in an effort to encourage people to interact with each other on its network. As the company describes it, users can “exchange editing tips and tricks, share compelling profiles and published content, and receive creative feedback from peers.” Anyone you follow […]

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]

Mobile payments on Target with ‘Wallet’ debut

Mobile payments on Target with ‘Wallet’ debut

US retailer Target has embraced the mobile payments revolution with the launch of ‘Wallet’, a proprietary app that enables shoppers to check out in store via their smartphone by scanning product barcodes. Customers will benefit from exclusive perks such as coupons and discounts simply by utilising the technology through special barcodes that introduce savings at […]

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

Sainsbury’s Launch #SINGSPROUT Digital Activation by AnalogFolk

 In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]

Chinese app developers account for a quarter of global App Store earnings

Chinese app developers account for a quarter of global App Store earnings

1.8m developers using Apple’s platform in China have earned a total 112bn yuan (£12.5bn), representing around a quarter of total global App Store earnings. The figures were revealed by Apple chief executive Tim Cook in a speech given yesterday to a public cyber policy forum, organised by the Cybersecurity Administration of China (CAC), which oversees internet regulation […]

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