WeChat opens its closed ecosystem for brands

WeChat opens its closed ecosystem for brands

WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, […]

Dogology promotes digital dog training with AR out-of-home campaign

Dogology promotes digital dog training with AR out-of-home campaign

OUTFRONT Media Inc. announced a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality in out-of-home campaigns, along with out-of-home and mobile advertising creative developed by OUTFRONT’s in-house creative boutique, OUTFRONT Studios. Between December 25, 2017 and January 12, 2018, OUTFRONT’s out-of-home displays […]

Hyundai is investing in Grab, one of Uber’s biggest rival in Southeast Asia

Hyundai is investing in Grab, one of Uber’s biggest rival in Southeast Asia

Hyundai Motor has invested in Singapore-based ride-hailing firm Grab, on of Uber’s biggest ride-hailing rival in Southeast Asia, as the South Korean automaker looks to expand beyond its traditional business of producing and selling vehicles. Grab did not disclose the value of Hyundai’s investment. Hyundai joined other investors, including Didi Chuxing, SoftBank and Toyota Tsusho (Toyota’s […]

Seat joins forces with Saba for car park delivery app

Seat joins forces with Saba for car park delivery app

Spanish automaker Seat has linked up with Saba, a developer of urban mobility solutions and parking management specialist, to create an app that enables users to have shopping delivered directly to their parked car. With Droppit, available on both iOS and Android, users are able to place a shopping order at a virtual supermarket and have it […]

Fetch countersues Uber after being accused of click fraud in mobile ads

Fetch countersues Uber after being accused of click fraud in mobile ads

Mobile agency Fetch is counter-suing Uber for non-payment of invoices relating to ad placements that Uber claims were fraudulent. Uber had previously sued Fetch in September of last year in a California court, claiming it had been billed for non-existent, non-viewable or fraudulent ads, and for failing to pass rebates and commissions back to Uber. In that […]

Aaptiv workout app launches on Apple Watch

Aaptiv workout app launches on Apple Watch

Audio fitness app Aaptiv has announced an Apple Watch integration. Aaptiv provides unlimited access to more than 2,500 audio-based fitness classes, programs, and challenges created by expert trainers. The app has garnered more than 200,000 paying members over the past two and a half years. Subscription to the app costs $14.99 (£11.99) a month on […]

Testicular cancer charity launches app encouraging men to check themselves

Testicular cancer charity launches app encouraging men to check themselves

 An app has been launched to help men check themselves for testicular cancer. Launched by The Oddballs Foundation, the Oddballs Check Yourself app encourages users to check themselves via a video which will feature a different celebrity each month. The first video comes from ex-footballer Alan Shearer and includes funny dialogue, easy to follow […]

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]

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