Uber is reportedly weighing up the idea of a subscription model for its food delivery subsidiary, UberEats. In an interview with Business Insider, UberEats UK country manager Toussaint Wattinne confirmed that the company has already been testing subscriptions. “We are constantly testing,” he said. “We’ve actually run a few tests within specific cohorts in a […]
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
Snapchat maker Snap Inc. is getting ready to take some of its content beyond its app: Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites, according to a new Cheddar report. Snap didn’t immediately respond to a request for comment. The project is […]
Some WeChat users in China will soon be able to use the chat app as a state-issued ID card. Financial Times reports that those living in Guangdong’s capital city Guangzhou will be able to use facial recognition to link their identities to the app in the Nansha district this week. The feature will apparently roll […]
Deck the hall, or any space you like, with the little festive magic Tree of Lights. For every virtual tree app installed AKQA will plant a real tree through World Land Trust, conserving plants, animals and natural communities in areas at risk. Tree of Lights, harnesses augmented reality technology to bring the magic of winter […]
Uber has partnered with BBM Messenger to enable users of the messaging app to book an Uber directly from it. It covers BBM Messenger users on Android and iOS users, as well as BlackBerry, enabling them to book an Uber from the BBM app, even if they don’t have the Uber app installed on their phone. The partnership […]
The monetisation of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger […]
Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers. Starting December 7, Tasty’s step-by-step recipe videos will contain links to buy products featured in the videos — such as pots and pans, bakeware, and […]