New Uber feature uses machine learning to sort business and personal rides

New Uber feature uses machine learning to sort business and personal rides

Uber announced a new program called Profile Recommendations that takes advantage of machine intelligence to reduce user error when switching between personal and business accounts. It’s not unusual for a person to have both types of accounts. When you’re out and about, it’s easy to forget to switch between them when appropriate. Uber wants to […]

Jaguar Land Rover Comes Up Trumps with New Card Game App

Jaguar Land Rover Comes Up Trumps with New Card Game App

Jaguar Land Rover introduced an exclusive digital Top Trumps App for Goodwood Festival of Speed visitors. The app was released in June 2018 and launched officially across iOS & Android for JLR fans attending the festival. Created by Spark44, the digital version of the game featured vehicles displayed on the Jaguar Land Rover stand, including […]

Cricketer Virat Kohli partners with community interest app MrOwl

Cricketer Virat Kohli partners with community interest app MrOwl

San Francisco-based community interest app MrOwl has partnered with Indian cricketer Virat Kohli. Cricket has recently become one of the fastest growing sports in the US. As part of the deal, Virat will share exclusive personal content on the app. The partnership will see Kohli encourage fans to create content ’branches’ about their interests with […]

Pinterest promoted video at max width is now available to all brands

Pinterest promoted video at max width is now available to all brands

Pinterest announced in May that it was testing promoted video at max width with brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company revealed Tuesday that the format is now available to all advertisers. Product marketing manager Nancy Jeng announced in a blog post that promoted video at max width is now available via Pinterest Ads […]

Modern English launch #DuaMoods for Warner Brothers Records

Modern English launch #DuaMoods for Warner Brothers Records

Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]

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