Indian ride-hailing firm Ola announced it plans to launch services in the United Kingdom in 2018, months after it expanded its operations in Australia, in an ongoing turf war with US rival Uber Technologies. Ola, backed by Japan’s Softbank Group, has obtained licences to begin operations in South Wales in September, as well as Greater […]
Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases. Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and agencies that opt for the […]
WhatsApp has finally begun monetising its platform with the launch of its first money-making enterprise product – it’s first revenue stream since dropping the subscription fees from the app that nobody seemed to pay. Following the introduction of its business messaging features and its dedicated business app, the Facebook-owned messaging platform now give businesses the opportunity to provide […]
Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music […]
Good news for frequent fliers and adventure seekers this summer as globally renowned software innovation company, Shout Digital has worked with Newcastle Airport to develop the new official mobile app – NCL Airport – to give passengers the best possible experience when using the North East’s largest airport. Shout Digital are internationally recognised for their […]
Game of Thrones star Maisie Williams has launched a social media app to help people break into the creative industries. Daisie launches globally on August 1 and is described as “a playground for creative collaboration.” The app aims to revolutionise the way young people use social media and provide a platform for creators to find […]
International news provider Thomson Reuters has unveiled a new app aimed at providing business professionals with personalised news that can help them make better, more informed decisions. The app, which launched on iOS with an Android version coming soon, has been built with a focus on “news utility”, with design that puts an emphasis on topic-based feeds, […]
Domino’s is converting its pizza boxes and the pizzas into an augmented reality. The pizza chain has started running a national ad campaign that lets Snapchat users to play with the platform’s new “shoppable AR” lens. This new feature is now available. It allows users to tap a button within Snapchat to quickly order a […]
Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]
Facebook is launching a video experience to all that enables groups to watch live or recorded videos together in the same place at the same time – a feature it began testing back in January. Watch Party enables group admins and moderators to select any live or recorded public video to share with group members. Members […]