Rise of ad-blockers shows advertising does not understand mobile, say experts

Rise of ad-blockers shows advertising does not understand mobile, say experts

Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]

R/GA And Interpublic’s New Venture: Seeking The Next Great Marketing Tech Startup

R/GA And Interpublic’s New Venture: Seeking The Next Great Marketing Tech Startup

[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]

Study Reveals Mobile Advertising Disconnect

Study Reveals Mobile Advertising Disconnect

Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]

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