Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP (investors in Ferrari, Hugo Boss, Moncler) and “Vertis Venture 2 Scaleup”. Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated […]
Teads, the global media platform, powering innovative advertising experiences across the best publishers in the world, announced that they have hired former Freewheel SVP of Product, Federico Benincasa, to join its innovation leadership team as Senior Vice President of Product for publisher solutions. Federico will lead Teads’ efforts to empower Publishers with a ground-breaking full-stack […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion […]
Aiden.ai, a London based AI analytics startup, announced that it has raised a $1.6 million seed round to fuel the company’s rapid growth and the development of the first AI powered marketing analyst. The round has been led by Partech. Other notable investors include Sophia Bendz, who previously led marketing at Spotify for 7 years […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the introduction of its proprietary people-based, market agnostic data platform, DataSource, to the UK market. DataSource offers UK brands access to the most comprehensive source of consumer identity and insight in the UK, combining the best offline and online datasets to create one identity graph overlaid with […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, announced that it has secured contracts from two partners based in the Czech Republic and Romania to operate its blockchain-based facial analysis billboard platform on live advertising screens across Eastern Europe. The two contracts combined cover an initial allocation of approximately 300 screens and target a roll-out […]
Journey Further has appointed Chris Gorney as Client Strategy Director as the agency continues to strengthen its talent base following a period of growth. In this newly created role, Chris will report to Dan Peden, Strategy Director. Chris will work across the full breadth of media channels and help clients to maximise their return on […]
Teads’ development has long been fuelled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” The […]