Former Economist Director joins DataTech start-up SBDS as VP of Sales

Former Economist Director joins DataTech start-up SBDS as VP of Sales

Leader in Data-Tech services, SBDS, announced Rupert Harrow, former advertising sales director at the Economist, has joined its London office as Vice President of Sales. Harrow will play a central role in the company’s ambitious growth plans, liaising closely with the rest of the sales team to strengthen direct brand client relationships, focusing primarily on the […]

Edit Agency uses AI to reconstruct famous Christmas Carols

Edit Agency uses AI to reconstruct famous Christmas Carols

For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]

Dare launches platform that transforms offices into handbell choirs

Dare launches platform that transforms offices into handbell choirs

Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. The experience ‘transforms’ your phone into a handbell […]

Digital Sitecore agency Kagool announces London expansion

Digital Sitecore agency Kagool announces London expansion

Digital marketing agency Kagool, has expanded its office in London, after making 4 new appointments and winning several new clients. Kagool, which also has offices in Cardiff and Manchester has moved to a larger new London office in Holborn. The new premises will enable the company’s growing team of Sitecore specialists in the capital to service […]

Buzzoole Announces US $8.9 Million in Series A Funding

Buzzoole Announces US $8.9 Million in Series A Funding

Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP (investors in Ferrari, Hugo Boss, Moncler) and “Vertis Venture 2 Scaleup”. Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated […]

Teads appoints Federico Benincasa as SVP of Product to lead its innovative “Teads Publisher Suite”

Teads appoints Federico Benincasa as SVP of Product to lead its innovative “Teads Publisher Suite”

Teads, the global media platform, powering innovative advertising experiences across the best publishers in the world, announced that they have hired former Freewheel SVP of Product, Federico Benincasa, to join its innovation leadership team as Senior Vice President of Product for publisher solutions. Federico will lead Teads’ efforts to empower Publishers with a ground-breaking full-stack […]

Punch! partners with Cyance to deliver personalised marketing campaigns

Punch! partners with Cyance to deliver personalised marketing campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion […]