Isobar partners with AdsDax to put rich media ads on the blockchain

Isobar partners with AdsDax to put rich media ads on the blockchain

AdsDax, a revolutionary, blockchain-enabled, end-to-end rich-media advertising platform has partnered with Isobar India, the digital agency from Dentsu Aegis Network, to test digital ledger technologies and measure the impact of running ad campaigns at scale on a public ledger from a technical and business perspective. The first campaign, delivered over four weeks in January and […]

Mindshare launches audience-first customer decisioning tool, DX

Mindshare launches audience-first customer decisioning tool, DX

Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]

System1 helps brands predict long-term growth with launch of Ad Ratings digital platform

System1 helps brands predict long-term growth with launch of Ad Ratings digital platform

System1, the marketing and brand consultancy, has announced the launch of a new digital platform for its Ad Ratings offering. The platform was developed in partnership with LAB, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences. Ad Ratings uses System1’s […]

Merkle unveils dedicated Northern hub, based in Scotland’s tech capital

Merkle unveils dedicated Northern hub, based in Scotland’s tech capital

Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England. The new office will provide the full range of Merkle’s people-based marketing capabilities across advanced analytics, customer strategy, and CRM & loyalty, alongside Merkle|Periscopix’s expert end-to-end digital capabilities […]

PubMatic and Goodway Group introduce first fully transparent, agency-controlled SSP fee model

PubMatic and Goodway Group introduce first fully transparent, agency-controlled SSP fee model

PubMatic and Goodway Group announced that they have signed an agreement to place the management of the supply ad tech fee in the buyer’s control. This partnership between PubMatic and Goodway Group is the first to introduce a 100 percent transparent, agency-controlled fee model that empowers buyers to improve the efficiency of their programmatic supply path and drive […]

Former Economist Director joins DataTech start-up SBDS as VP of Sales

Former Economist Director joins DataTech start-up SBDS as VP of Sales

Leader in Data-Tech services, SBDS, announced Rupert Harrow, former advertising sales director at the Economist, has joined its London office as Vice President of Sales. Harrow will play a central role in the company’s ambitious growth plans, liaising closely with the rest of the sales team to strengthen direct brand client relationships, focusing primarily on the […]

Edit Agency uses AI to reconstruct famous Christmas Carols

Edit Agency uses AI to reconstruct famous Christmas Carols

For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]

Dare launches platform that transforms offices into handbell choirs

Dare launches platform that transforms offices into handbell choirs

Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. The experience ‘transforms’ your phone into a handbell […]