Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the study in conjunction with ExchangeWire, which saw it survey over 150 mobile ad […]
Dentsu Aegis Network UK is utilising mobile gaming as a recruitment tool in an effort to bring in a more diverse range of people from different backgrounds. The game has been created by game-based assessment provider Arctic Shores and has been designed to test candidates’ aptitude, creative thinking and problem solving capabilities through a series […]
IAB (Interactive Advertising Bureau) and the JIAA (Japan Interactive Advertising Association) announced that JIAA is becoming the 43rd national IAB licensee. It will be known as IAB Japan (JIAA). Led by Yoshio Takada, who serves as JIAA’s Chairperson, the newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and […]
Flipboard has launched in China, creating a business that has the freedom to develop technology and product separate to its core business. Flipboard China has now launched with 25 staff and is the result of a joint venture with Chinese advertising group BlueFocus, who will help the business establish deals with local partners and brands. Mike […]
Razorfish, a world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOSTM platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli. The hire follows the recent launch of […]
Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]
Cohn & Wolfe, a global communications agency, has been named agency of record by ride comparison and booking app Karhoo. Cohn & Wolfe will provide strategic communications counsel and media relations services to support Karhoo’s launch to New Yorkers in an increasingly competitive category. The company also plans to roll out the booking app throughout […]
[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]
Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]