Despite mobile’s secured space as the primary way to reach consumers, debates about the lack of creative formats remains an issue for publishers and marketers alike. Streaming radio provider Pandora is hoping to do its part to change that dynamic by rolling out a set of native ad units following a beta test begun in […]
The Digital Place Based Advertising Association (DPAA) announced that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the US and a wholly owned subsidiary of Mobiquity Technologies, has joined the rapidly growing trade marketing association. Mobiquity Networks enables marketers to reach shoppers before they make purchase decisions, providing them with hyper-relevant, […]
In line with its quest to continually provide its clients with innovative products and services, MTN, Ghana’s most sought-after telecommunications network provider has announced the launch of FonAd, a free mobile advertising app. Designed and developed with subscribers’ interest in mind, FonAd App gives MTN subscribers the opportunity to sample advertisers’ products, and be rewarded […]
Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]
A joint study by music streaming service Spotify and WPP-owned investment management firm GroupM claims that mobile music streaming represents a $220m (£179m) opportunity for advertisers that is not being taken advantage of. GroupM and Spotify have a multi-year data and research partnership aimed at studying streaming media consumption and finding new ways to monetise […]
Rather than a “count-on-download” minimum, the mobile ad industry should embrace a “count-on-begin-to-render” ad impression measurement minimum. That’s according to new guidelines proposed by the IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association). References to “served” impressions have been removed from the proposed guidelines, substituting them with the […]
Music streaming service Spotify and Rubicon Project, an online advertising technology firm which helps clients optimise ad revenue, have collaborated to roll out multiple audio advertising campaigns in the APAC region. The programmatic audio campaigns have been executed in Australia, New Zealand, Hong Kong and Singapore. Spotify’s audio inventory is being traded via private marketplaces […]
To create buzz for the launch of the app-based quiz ‘Tassimo Quiz’, Havas Media assigned TF1 to produce branded short clips, which take place in the universe of the comedy series “Nos Chers Voisins”. With 2016’s Christmas season just around the corner, the holiday-themed clips show one of the series’ families gathered at the dinner […]
Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line […]
Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases. The Beer Bank promotion sees consumers receive a $5 digital voucher on their smartphone and in real time every time they purchase a carton of beer. The campaign uses Shopitize’s […]