Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare. The move sees аdsquare’s technology integrated with mobile platform Hawk, which was developed by TabMo as the first creative demand side platform (DSP) for mobile. This enables programmatic ad buyers and advertisers that work with TabMo to access targeted […]
In some cities a ride in a taxi can take some time and Malaysian cities like Kuala Lumpur are no exception. Where in places like London and New York, traditional taxis have long included screens in the vehicle, the increased use of services like Uber means these are a diminishing opportunity. Until now. Rodeo, a […]
Mobile advertising has become the largest part of the digital advertising pie. According to a report by InMobi, mobile video advertising is taking off as there was a 200% growth in video ad consumption. As a result, in 2016, there has been a 150% growth in mobile video ad spends. It is the fastest growing […]
Facebook has confirmed that it is seeking to monetise live-streams with the addition of mid-roll ads to its growing Facebook Live service. The world’s largest social network confirmed the move in 2016, saying in an email: “We’re running a small test where a group of publishers have the option to insert a short ad break […]
Mobile ads with duration of less than a second can be effective in driving brand awareness, brand consideration, key message recall and purchase intent, according to research by Facebook. Consumers across Asia spend significantly more time on mobile than on TV, but marketers have lagged behind when it comes to investment – just 20% of […]
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform. The startup uses inaudible sound waves to transmit digital content to smartphones, which it bills as a new way for businesses to engage consumers. For example, a broadcasting company can embed VAV’s inaudible audio signal into their program […]
Digital Element, the leading IP geolocation technology provider, announced that specialist mobile advertising agency and affiliate network, Linkadia, has chosen its NetAcuity IP geolocation solution. The technology will allow Linkadia to boost its performance for mobile advertising targeting and maximise results for its clients. Linkadia offers a 360-degree solution to its customers, providing user acquisition, […]
Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years. The project, dubbed the Mobile Immersion Centre, focuses on cutting-edge smartphone advertising development and will take place in a conference room at Dentsu agency Carat’s East 42nd St. office in […]
Global media company Matomy, announced a new partnership between MobFox and Factual, the neutral data company making location data accessible to everyone. By implementing Factual’s Geopulse Audience targeting capabilities, MobFox will provide DSP partners with advanced mobile targeting using location-based data. MobFox, a top international mobile advertising platform, works with over 175 DSPs and 40,000-plus […]
For more than six decades, Exide continues to be one of India’s most reliable brands, enjoying unrivalled reputation and recall. Given that the consumers have very low involvement and hence little knowledge about the category, Exide extends its hand to provide assurance, expertise and authenticity to the purchase experience of its consumers. Through the Exide […]