Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user.
An assembly line of part-human, part-robot assistants, robed in slick suits, choreographed to perfection to an upbeat tune, ensure user’s every wish is fulfilled in a jiffy, which mirrors the exceptional customer experience offered by Haptik through swiftness of service, that is sure to turn every new user into a loyalist.
Speaking about the re-launch, Aakrit Vaish Co-Founder & CEO at Haptik says: “I believe a great video is critical to the success of a consumer internet product marketing campaign. Since the start of the company, I have personally tried to get one made and failed 5 times. Finally, we have one that resonates with everything the brand stands for and we can all be proud of. The Glitch team has lived up to our high expectations as a true video first agency, and we are very excited about using this asset for a long time to come.”
Adding more about the campaign, Petal Gangurde, Creative Director at The Glitch said: “To build the Haptik brand story we chose young, vibrant, urban style cues that demonstrate the fundamentals of technology-driven, efficiency-focused service excellence, while indulging the cool quotient. Therefore, brand communication drives home the role Haptik plays in our lives – Haptik is the intelligent, intuitive assistant you have always dreamt of – the kind that works round-the-clock; simplifies your life and always has your back. The campaign creatives in print and outdoor, also plays a key role in demystifying the lifestyle management value proposition of the app while also showcasing its benefits and ease of use.”
Source: The Glitch