10 animated films by Mother Shanghai help launch Oppo’s Reno2

10 animated films by Mother Shanghai help launch Oppo’s Reno2

Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films. The playful set of […]

Nordea reveals results of Cavai chatbot advertising campaign with 4.4% conversion rate

Nordea reveals results of Cavai chatbot advertising campaign with 4.4% conversion rate

Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]

Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

TikTok bans all political advertising on its platform

TikTok bans all political advertising on its platform

Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. The blanket ban on political ads includes any “paid […]

KERB, the parking space marketplace app teams with on-car ad platform, Adverttu

KERB, the parking space marketplace app teams with on-car ad platform, Adverttu

KERB, the International parking space marketplace app, partners up with growing on-car advertising driver community Adverttu, enabling drivers to earn both passive income and save costs while driving and parking! Adverttu’s drivers earn up to £150 a month simply by driving around as normal with advertising wrapped on their vehicles for set ad campaign durations. […]

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers adds vital ads transparency and control tools to its platform

Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics.  As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding […]

Teads to create ad campaigns in real-time at dmexco

Teads to create ad campaigns in real-time at dmexco

Teads, the global media platform, announced that Teads Studio will be hosting one hour immersive workshops at dmexco (11th and 12th September), where it will be responding to briefs in real-time to deliver mobile assets. This year, Teads is bringing creativity, media and technology closer together to build a better ad ecosystem. Too often, these elements will […]

Sportsbet shows off how its new iPhone app is ‘incredibly easy’ to use

Sportsbet shows off how its new iPhone app is ‘incredibly easy’ to use

Online bookmaker Sportsbet is promoting its new ‘Foolproof’ iPhone app by collaborating with famous personalities around the world. The film created by Emotive features former NRL player Todd Carney and flat earth theorist Mark Sargent, among others talking about the easy usage of the app. The campaign will be supported by OOH in airports, gyms […]

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