Pocketmath Serves 80 Billion Ad Impressions

Pocketmath Serves 80 Billion Ad Impressions

Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced that it has reached and surpassed 80-billion impressions served since January 2015. This milestone represents an industry shift in favour of mobile devices, as the mobile-focused ad company continues to gain momentum in the marketplace. Focusing exclusively on […]

New IAB UK / PwC Adspend study reveals total UK digital ad market worth £13.44BN in 2018

New IAB UK / PwC Adspend study reveals total UK digital ad market worth £13.44BN in 2018

IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For […]

Marin Software research reveals shifting patterns in digital ad spend

Marin Software research reveals shifting patterns in digital ad spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report.  Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels […]

ADYOULIKE launches native stories format in partnership with GMC Media

ADYOULIKE launches native stories format in partnership with GMC Media

ADYOULIKE, the leading native technology platform, has today [Wednesday 10 April, 2019] announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group. This new 100% mobile experience, unique to the market, is a response to the rise of the ‘Stories’ format on […]

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads signs exclusive UK and EEA partnership with Guardian News & Media for inRead ad technology

Teads, the global media platform, announced an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst increasing video and display ad monetization through both its direct sales team as well as Teads demand. Initially […]

Tappx launches App-ads-txt.com to drive adoption for app-ads.txt

Tappx launches App-ads-txt.com to drive adoption for app-ads.txt

Tappx, a leading AdTech company specialising in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorised digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service App-ads-txt.com to […]

TabMo’s DSP gets connected TV, DOOH, and audio

TabMo’s DSP gets connected TV, DOOH, and audio

Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]

Tru Optik teams with Oracle Data Cloud to make Oracle Audience Data available to OTT/CTV advertisers

Tru Optik teams with Oracle Data Cloud to make Oracle Audience Data available to OTT/CTV advertisers

Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud […]

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