Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support looks to AI to drive sign ups to ‘World’s Biggest Coffee Morning’

Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]

Adform debuts cross-device targeting solution

Adform debuts cross-device targeting solution

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices. The solution is powered by Adform’s new Cross-Device Graph, removing the need for an external cross-device vendor. The machine learning algorithm behind the graph maps […]

Adform introduces AI-powered cross-device targeting solution

Adform introduces AI-powered cross-device targeting solution

Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the company’s new Cross-Device Graph to offer enhanced user targeting across various devices and remove the need for advertisers to use an external cross-device vendor. Odin, Adform’s AI, […]

Pond’s launches AI tool to match people to skincare products

Pond’s launches AI tool to match people to skincare products

Pond’s has launched an artificial intelligence (AI) chat tool that can match skincare products to customers at a higher consistency match rate compared to dermatologists, it claims. The Skin Advisor Live bot, or ‘SAL’ for short, uses neuro-linguistic technology from Google and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to tell people what the best products are […]

Kantar rolls out four AI-powered advertising insight solutions

Kantar rolls out four AI-powered advertising insight solutions

Data, insights and consulting company Kantar has unveiled four big data- and AI-based solutions. The company said the new offerings will help brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact. The first is Context Lab. This is a platform designed to create synergy between creative and media […]

Alibaba AI Labs teams with Audi, Renault and Honda for intelligent in-car experience

Alibaba AI Labs teams with Audi, Renault and Honda for intelligent in-car experience

Alibaba AI Labs, an AI research division of Alibaba Group, announced at CES Asia partnerships with auto brands, including Audi, Renault and Honda to drive a smart mobility initiative in China. Tmall Genie Auto, an Artificial Intelligence solution developed by Alibaba AI Labs, will be integrated into the automakers’ specific internet cars in China. Owners […]

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

Spotify and JWT Brazil Create the First Synesthetic Algorithm that Transforms Music into Flavour

The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]

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