Facebook has begun testing ads in its Messenger app in Australia and Thailand. The test will enable businesses to place card-style ads in the area of Messenger below recent conversations – Facebook ensures ads will not appear in conversations, unless the user converses directly with the brand. The social media giant first introduced ads to […]
AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy publishers and developers have the power […]
Kargo, the leader in mobile brand advertising, announces its expansion into the Asia Pacific region with the opening of its first Australian outpost in Sydney. New executive hires Robert Leach, Peter Birch and Rob Williams will play key roles in continuing to drive the company’s international growth. The Sydney office marks Kargo’s second global location […]
Snap Inc has introduced ad buying through Nielsen, in its latest effort to become social’s answer to TV advertising. This will make Snapchat ads available for planning and buying through Nielsen’s digital ad ratings platform, which offers guaranteed age-group and gender demographic groups. It will be offered as an optional way to buy Snapchat ads, […]
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million home-movers who are buying a house in the UK at any given time. Advertisers will be able to reach individuals who are known to be buying (or renting) a new house and will know at what […]
Mobile advertising company MobFox has expanded its Asia Pacific services in a bid to provide greater localisation for mobile publishers and developers. MobFox, which is owned by global media company Matomy, has launched technology in market, including an endpoint server, and tripled the number of demand sources within the APAC region. The move enables MobFox’s […]
Tesco is making it faster and easier for customers to pay for their shopping by extending the availability of its mobile payments app, PayQwiq, to every Tesco store in the UK. This follows positive feedback from customers during the initial roll-out. PayQwiq, available for both Android and iOS smartphones, allows customers to pay and also collect […]
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]
Samsung has admitted that its hotly anticipated Galaxy S8 device will miss the most significant trade show of the year, Mobile World Congress on 27 February. The South Korean firm is keen to get back on the front foot after the debacle surrounding exploding batteries on the Galaxy Note 7, prompting it to take its […]
Amplero, a digital intelligence platform which leverages machine learning and continuous optimisation, has introduced a way for marketers to influence friends of friends. Influencer Optimisation, a machine learning-based capability of Amplero’s Intelligence Platform, enables marketers to pinpoint their key customer influencers. It measures each influencer network by number, strength, intensity of connections, as well as […]