Skyhook Joins the AppNexus Marketplace as First Mobile Location Data Provider

Skyhook Joins the AppNexus Marketplace as First Mobile Location Data Provider

Skyhook, one of the world’s leading independent location platform, announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution. Personalization is key to the […]

Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China Promotes ‘Real Connections’ with Smartphone Case & Smart Watch App

Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]

Sharethrough Team with Millward Brown to Advance Native Ad Research Tools for the Mobile Era

Sharethrough Team with Millward Brown to Advance Native Ad Research Tools for the Mobile Era

Sharethrough, the industry’s leading native supply side platform, announced a partnership with Kantar Millward Brown, the world’s leading expert in helping clients grow great brands, to create updated research tools allowing brands to better analyze the impact of their native ad campaigns, especially on mobile. Following successful beta tests with several major technology brands, Ford […]

Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising

Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at understanding how better-designed mobile ad formats impact consumers, brand advertisers and publishers. The study, which was executed by independent usability research firm Applause, surveyed nearly 400 U.S. consumers on their […]

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marketers Can Measure Impact of Video & Display Advertising on Inbound Phone Calls

Marchex, a mobile advertising analytics company, announced the launch and general availability of Marchex Display and Video Analytics. For the first time, enterprise marketers can measure the impact of display and video advertising campaigns on inbound phone calls to a call center or store. In 2017, phone calls to businesses from smartphones are expected to […]

Just Eat Acquires Hungryhouse and SkipTheDishes for £266m

Just Eat Acquires Hungryhouse and SkipTheDishes for £266m

Just Eat has acquired online food delivery rivals Hungryhouse, the UK-based food ordering platform of Germany’s Delivery Hero, and Canada’s SkipTheDishes for £266m. The acquisition of Hungryhouse is valued at £200m – with a further cash amount of £40m possible, depending on its performance between signing and completion of transaction. The purchase – funded through […]

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

R/GA London’s Adam Lowe Launches Real-time Storytelling App ‘Last Seen Online’

Adam Lowe, R/GA London’s freelance copywriter, launched his own storytelling app in December, 2016. ‘Last Seen Online’ is a real-time story about a missing girl who disappears after a night out with friends. The iOS application replicates a messenger-style experience to deliver a story centred around a girl who goes missing following a night out […]

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off, researchers turned to scientifically accepted methodologies as a means to […]