Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]
A new game has been released by the BBC. Doctor Who Time Vortex VR gives players the chance to pilot the TARDIS through the depths of the space-time vortex inside a virtual reality version of the show’s title sequence. The game is a VR reboot of the successful Time Vortex 360 mobile game released earlier in […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
Game developers Jam City have announced that in 2018, they’ll be releasing a story-driven mobile narrative role-playing game, in which players can attend our favourite wizarding school, Hogwarts, as a student. Called Harry Potter: Hogwarts Mystery, it’s the first mobile game in which players can create their own character and experience life as a student. Once […]
Eight months after debuting the AR Studio tool and Augmented Reality Camera Effects platform at its F8 developer conference, Facebook has opened the platform up to developers around the world as the solution leaves its private beta test. Developers will now be able to create AR experiences that make use of the Facebook Camera tool, […]
Microsoft has partnered with Cheetah Mobile to bring its AI technology to the mobile internet firm’s own products – commencing with its Cortana virtual assistant. The disembodied helper will be baked into Cheetah’s own mobile CM Launcher app, the first such launcher app to incorporate Cortana, with plans already in train to extend usage to other apps such as Cheetah […]
Digital brand design agency, Nalla has teamed up with UX design, development and production agency Digi Nut, to produce a fun and addictive online game for the Christmas period. Called ‘Swatch Off,’ the game can be played here. Consider yourself a brand expert or design guru? It’s time to prove it! Take the challenge, against […]
Apple officially confirmed it’s acquiring the music recognition app Shazam, according to Buzzfeed. The purchase is the latest acquisition for the world’s largest tech company. First launched in 1999, Shazam has grown significantly over the last several years. Once specifically devoted to music recognition, Shazam now accepts audio and visual clips to identify songs, movies, and […]
Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]
Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]