Mobile payments firm Zapper says its ‘Zap to Unwrap’ Christmas promotion is proving a hit with convenience store retailers and their customers in the run-up to Christmas. After shoppers have paid with Zapper they are given the chance to quickly scan a bonus QR code which generates a random prize. This could be anything from thousands of […]
It’s been over a year since Google announced that it would be changing the way it ranks its search index, prioritising mobile across all platforms, with the desktop index maintained, but updated less frequently. Now, that change is finally beginning to roll out. The shift means that Google’s algorithms will primarily use the mobile version of […]
Facebook users will be notified every time their face is uploaded to the platform, even if it is not tagged. The new facial recognition feature will not apply to users in the European Union or Canada, where privacy regulators have prevented the use of such technology. The social network said the new option was “empowering” […]
Episode, one of the world’s largest mobile storytelling network, launched Cameron Dallas: Started with a Lie, an original interactive mobile story in collaboration with entrepreneur and influencer Cameron Dallas. In a thrilling tale of love, heartbreak, and mystery, Cameron Dallas: Started with a Lie invites fans to star opposite their favourite celebrity. “As an entrepreneur, […]
BBC Worldwide Americas announced a new effect for the Facebook Cameras Effects Platform giving users across the globe the ability to experience regeneration for the first time using Augmented Reality. Users can access the effect, created by VFX studio The Mill, through the Facebook app’s camera feature on December 19, 2017 – just days before […]
Emirates has collaborated with Spotify to help Australians discover their ideal travel destination and find their ‘True North’ as part of a new campaign. The campaign is an interactive and personalised experience that connects users with destinations across the globe that are aligned with their listening history and musical preferences on Spotify, using a custom […]
What if your Instagram feed was all around you as you walked through the city? That’s the challenge GS&P Labs, Goodby Silverstein & Partners’ in-house innovation department, tackled with its new prototype, GRAMAR. The new prototype fuses Instagram and ARKit by turning Instagram photos into 8ft x 8ft images and places them in the world around […]
‘Happy Honda Days’ are back and Honda is using augmented reality to deliver the “Ultimate Get Well Card”, a magical card filled with messages from well-wishers around the country and personalised for paediatric patients at the Children’s Hospital of Orange County (CHOC). Honda transformed an actual CHOC hospital room into an augmented reality winter […]
Uber has partnered with BBM Messenger to enable users of the messaging app to book an Uber directly from it. It covers BBM Messenger users on Android and iOS users, as well as BlackBerry, enabling them to book an Uber from the BBM app, even if they don’t have the Uber app installed on their phone. The partnership […]
Bloomberg Media and Twitter launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers. It combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one […]