Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’. The campaign was conceptualised from the insight that no matter how cutting-edge a new smartphone is, as major mobile brands across the globe announce their latest flagship phones, it […]
Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers. Starting December 7, Tasty’s step-by-step recipe videos will contain links to buy products featured in the videos — such as pots and pans, bakeware, and […]
Smaato, a global real-time advertising platform for mobile publishers and app developers, announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to transact on viewable, in-app impressions across mobile video, interstitial and banner ad formats. Furthermore, through the IAB Tech Lab’s […]
Mobext announced that Kaoutar Benazzi will be the new head of its French operations. With over 10 years of experience in ad sales networks, Kaoutar will leverage her expertise to further develop Mobext’s mobile strategies, visibility and customer relations in France. Kaoutar brings strong expertise in community channels (as Account Director for Skyrock’s ad sales […]
62 per cent of millennials say they are more likely to become loyal customers if a brand engages with them on social networks and, because of this, Instagram expects social media to be the go-to for brands next year. In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the last year in the […]
Sprinklr, a social platform for managing customer experiences at scale, announced an expanded partnership with Reddit, allowing brands to access historical and real-time Reddit data, send and receive private messages and publish to any subreddit all within Sprinklr’s platform. Global companies can now use Sprinklr to listen to what customers are saying, analyse trending topics […]
Gatwick’s new app – one of several passenger-facing digital innovations coming on stream soon – offers passengers personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and airport offers. Other initiatives going live soon in Gatwick’s ‘digital transformation’ programme include advanced chat bots, augmented reality way-finding […]
Photo editing and sharing platform VSCO has announced the launch of private messages in an effort to encourage people to interact with each other on its network. As the company describes it, users can “exchange editing tips and tricks, share compelling profiles and published content, and receive creative feedback from peers.” Anyone you follow […]
News Corp announced the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that News Corp has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give […]