Zemeho Selects Triton Digital’s a2x for Monetization of Digital Audio Ad Inventory

Zemeho Selects Triton Digital’s a2x for Monetization of Digital Audio Ad Inventory

Triton Digital, a leading technology provider for the audio industry, announced that Zemeho, the Finland-based creator of music streaming plugin [valinta] for online games and applications has joined a2x, Triton’s premiere programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications […]

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see. And such moves should intrigue revenue-minded investors […]

Facebook’s mobile ad network reaches 1 billion consumers every month

Facebook’s mobile ad network reaches 1 billion consumers every month

Facebook’s Audience Network—a mobile ad network that enables the social network to place ads on other publishers’ sites—reaches 1 billion consumers every month, the social network announced in a blog post. The social network added a strong pitch to marketers: “Advertisers who opt into Audience Network can reach 16% more people on average than they […]

adsquare and TabMo join forces for “one-stop shop” mobile advertising

adsquare and TabMo join forces for “one-stop shop” mobile advertising

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare. The move sees аdsquare’s technology integrated with mobile platform Hawk, which was developed by TabMo as the first creative demand side platform (DSP) for mobile. This enables programmatic ad buyers and advertisers that work with TabMo to access targeted […]

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

[KGVID]http://www.marcomm.news/wp-content/uploads/2017/01/LaunchVideo_SecuretheBag.mp4[/KGVID] Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to […]

Uber Can Now Start Trips Based on Your Calendar

Uber Can Now Start Trips Based on Your Calendar

Uber has introduced a new feature that syncs with your calendar to easily add the addresses of any meetings or appointments as an intended destination on the its app. The Calendar Shortcuts feature will provide the user with a ‘shortcut’ to the address, at the bottom of the screen, when opening the Uber app. The […]

Mobile is Key to Driving Retailer Loyalty Programs

Mobile is Key to Driving Retailer Loyalty Programs

Digital transformation — the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs. That’s the key takeaway from expert analysts in a new eBook sponsored by CodeBroker, a developer of mobile marketing technologies for retailers. Available now as a […]