The US is home to 87.5 million millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million. While millennials are a vastly diverse group of individuals, they are in a unique position […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/08/Pantone_CaseStudy_FINAL.mp4[/KGVID] PANTONE hasn’t experimented much with technology since creating its last app, ‘myPANTONE’, over seven years ago. However, this is set to change with the introduction of its new app called ‘PANTONE Studio’. Created in collaboration with agency Rokkan Los Angeles, the app is aimed towards young, digitally-savvy creatives. “Designers don’t just sit at their […]
Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection […]
New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]
The Interactive Advertising Bureau (IAB) just released a new report which highlights the growing usage of ad blocking technology and offers practical advice on how users could be convinced to uninstall their ad blockers. Conducted by C3Research among 1,300 computer and 201 mobile users in the US, the research finds that two-thirds of consumers using […]
In collaboration with global digital production company MediaMonks, Google Zoo presents O Brasil Inteiro Joga / Brazil Plays. The platform has been in development over the course of the past year and provides video, gaming and geographic content to Olympic fans leading up to the Games and on the ground in Rio. In a truly […]
Austrian sweet brand Pez, famous for its iconic dispensers, has partnered with AR firm Zappar to enable consumers to interact with PEZ characters via AR experiences in the new PEZ Play app. When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear […]
Arsenal has become the first Premier League club to launch an app aimed specifically at young supporters as it looks to boost engagement and loyalty and give kids another reason to support the club. The app is part of a growing focus at the club on its so-called ‘Junior Gunners’ – those aged between 0 and […]
Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions. The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters […]
If you thought you’d seen every Pokémon Go accessory possible, think again. We present to you: Pokémon Go-enabled sneakers! The idea, which is still a concept at this stage, was created by New York-based start-up Vixole, a company working on “smart sneakers” with embedded LED displays and sensors. On Vixole’s website, the smart sneakers are […]