Kenshoo: Mobile video drives social ad spend up 50 per cent

Kenshoo: Mobile video drives social ad spend up 50 per cent

Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21% higher cost-per-click (CPC) as they become more specialised and valuable according to the […]

Netflix Launches Internet Speed Check App

Netflix Launches Internet Speed Check App

Online video streaming service Netflix has launched a tool for iOS and Android devices that enables users to check the speed of their internet connection, whether its arriving via wi-fi or mobile data. Netflix had already launched an online tool for internet connection checking in May, Fast.com, but the new app shows that the company recognises […]

Procter & Gamble pulling back on targeted Facebook ads

Procter & Gamble pulling back on targeted Facebook ads

One of the world’s biggest companies has decided that targeted ads on Facebook really aren’t so targeted. Procter & Gamble is moving away from targeted ads on the social media giant, saying that hyper targeting on Facebook did not prove as effective as the company thought it would be. P&G is the biggest ad spender […]

Mobile budgets widely tipped by marketers to grow despite privacy concerns

Mobile budgets widely tipped by marketers to grow despite privacy concerns

Privacy concerns pose the biggest threat to mobile as a marketing channel, says new research from Warc and the Mobile Marketing Association. In the recent State of the Industry: Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed […]

60 Per Cent of Travel Searches Start on Mobile

60 Per Cent of Travel Searches Start on Mobile

60 per cent of all travel-related searches begin from mobile devices, with figures climbing as high as 88 per cent for certain keywords, new figures from consumer behaviour firm Hitwise have revealed. Consumers are increasingly beginning their purchase journey for holidays on mobile, and marketers’ strategies should reflect this significant shift in consumer behaviour, with […]

General Mills asks mobile users to elect favourite cereal monster

General Mills asks mobile users to elect favourite cereal monster

General Mills is piggybacking on the anticipation surrounding the upcoming presidential election by asking consumers to visit a mobile-optimized microsite and vote for their favourite of its cereal brands’ monster mascots for a chance to win a $5,000 grand prize. Franken Berry, Count Chocula and Boo Berry are all in the running for the title […]

Facebook offers Snapchat-style photo filters

Facebook offers Snapchat-style photo filters

Less than a week after borrowing one of Snapchat’s defining features for Instagram, Facebook has looked to its younger rival for inspiration once more. Limited to Canada and Brazil for the time being, Facebook has introduced new filters which can be used to jazz up photos in various ways, such as turning faces into animations. […]

Disney Launches Kid-friendly Messaging App

Disney Launches Kid-friendly Messaging App

Disney Australia has launched its own standalone messaging app aimed at creating a family-friendly channel for kids to communicate over which integrates games and education resources. Disney Mix is approved for “4+” on the app store, and includes reminders about online safety, cyberbullying and harassment, with an integrated “Whistle” icon in all chat threads that […]

Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages

Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages

After its first few months offering dozens of chatbots, Kik says users have caught on and exchanged nearly 2 billion messages with brands, entertainment companies and publishers on the platform. According to statistics released on August 4, by the Canadian messaging app, users have exchanged 1.8 billion messages with the more than 20,000 bots created by […]