Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment. Advertisers will benefit from […]
The summer and winter games have long been one of the television advertising world’s signature events. In fact, advertisers are estimated to spend over $1 billion on official television spots during the broadcast of the Rio games on NBC in August, according to Variety. Though it’s unsurprising that advertisers flock to secure TV ad spots […]
Fiksu, a mobile marketing technology company, and Noosphere, an international asset management firm, announced Monday that they’ve founded four new mobile marketing companies to “inherit the legacy of innovation and success from Fiksu.” According to a provided news release, the new companies will work closely together, but are independent businesses with their own leadership teams, […]
Fashion e-retailer Bluefly wants to live in its shopper’s pocket, says Carly Rosenberg, president at Bluefly. To do so, it needs to be on consumers’ smartphones, so the retailer, No. 223 Internet Retailer 2016 Top 500 Guide, recently launched an app that offers all of the retailer’s products. Until last week Bluefly had an outdated […]
Payments platform PayPal and financial firm Visa have announced a strategic partnership that will see the two companies aim to consolidate their mobile payments offering, enhancing their security and growing the audience. According to Visa, the partnership will result in an improved and more seamless payment experience for Visa cardholders and will offer greater choice […]
Pubs and restaurants across the UK are paying to become Pokemon Go destinations in a bid to lure gamers through their doors. Business forking out £100 a day for virtual creatures to be found on their premises are reaping the rewards of the trade dubbed ‘Pokémonomics’. London burger restaurant Maxwell‘s said its revenues have risen […]
Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365‘s new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products. Perfect365 is tapping into the popularity of both its mobile app and social media moguls to […]
AdVoice, the Nigerian-based mobile advertising provider, is rolling out an audio ad channel for operators in the country. The company provides real-time audience targeting for mobile advertisers, but also audio advertising solutions for mobile carriers. AdVoice’s MNO Ad Network has been built specifically for mobile network operators to get a share of the mobile ad […]
Sephora has led the pack in mobile beauty retailers for a few years, and now it’s taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand. Sephora’s mobile and desktop site now includes two new features—dubbed “swipe it, shop it” and “beauty uncomplicator” that help shoppers whittle through […]
Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]