Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment.
Advertisers will benefit from this 360-degree functionality that transports the user into the center of an immersive advertising experience. In addition, publishers can now leverage inRead 360 to better captivate readers and enhance their premium content. Teads’ inRead 360 puts the user in complete control as they interact with the ad creative from different angles either by moving their mobile device or clicking and dragging the ad on a desktop.
Teads’ inRead 360 can now be bought both direct and programmatically across all screens (desktops, smartphones and tablets, including in-app). Viewable by design, the format launches when in view on the screen, and pauses when less than 50% visible.
Users’ growing interest in immersive experiences is illustrated by the surge in demand for VR. It’s expected over 12.2 million VR headsets will be sold globally in 2016 and, according to eMarketer, 64% of smartphone owners would like to embrace VR when shopping online.
Bertrand Quesada, CEO of Teads, said: “inRead 360 cements our position as the leading programmatic video platform for cross-screen outstream advertising. This is the latest example of Teads driving innovation in the space and demonstrates our underlying belief that the industry must maintain an engaging user experience at all times.”
Quesada continued: “360-degree videos offer brands an unparalleled opportunity for creativity and we see it as a gateway to virtual reality. This is automated technology at its best, showcasing how innovation can bring creativity to life, and we’re truly excited to be at the forefront of this trend.”
inRead 360 is currently available in the Teads inRead advertising suite to some of the world’s largest premium publishers including The Washington Post, Forbes, Mashable, Slate, The Telegraph, The Guardian, Le Monde, Die Welt, La Repubblica, Nikkei, amongst many others. Teads is the world’s number one video advertising marketplace with a monthly reach of 1.2 billion unique global visitors.