HeadsUp unveils the world’s first data-driven immersive F1 driving experience

HeadsUp unveils the world’s first data-driven immersive F1 driving experience

In partnership with Teslasuit, Rokid and Lumus, HeadsUp curates the first full body multi-sensory driving experience to the F1 Paddock Club delivering an unprecedented level of immersion: Feel the Drive. Hosted at the F1 Paddock Club, “Feel the Drive” is created by using the on-car camera feed and telemetry data from Lewis Hamilton’s pole position […]

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]

Immotion releases World first “Swimming with Humpback Whales” VR experience

Immotion releases World first “Swimming with Humpback Whales” VR experience

Immotion Group, the UK-based immersive virtual reality (VR) ‘Out of Home’ entertainment business, is pleased to announce the release of its new live-action VR experience, Swimming with Humpbacks.   This world-first experience provides a rare glimpse and insight into one of the most mysterious creatures on the planet, the giant Humpback whale.  The breath-taking short […]

Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney is working with Accenture Interactive to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio’s live-action remake of Dumbo at SXSW in Austin. Through Studio Lab – a co-venture between the two companies designed to develop the production, distribution and marketing of the entertainment […]

Niantic, Samsung, Deutsche Telekom & MobiledgeX unveil ‘first’ Mobile Edge MR multiplayer experience

Niantic, Samsung, Deutsche Telekom & MobiledgeX unveil ‘first’ Mobile Edge MR multiplayer experience

Niantic, the game developer behind Pokémon Go and the forthcoming Harry Potter: Wizards Unite, has teamed up with Samsung, Deutsche Telekom, and MobiledgeX to develop the ‘world’s first’ edge-enhanced mixed reality multiplayer experience. The ‘Codename: Neon’ experience, which will be unveiled at MWC 2019, makes use of Deutsche Telekom’s edge-enabled network and the Samsung Galaxy S10+ with edge […]

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