Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney’s Dumbo and Accenture Interactive collaborate for the movie poster of the future

Disney is working with Accenture Interactive to evolve the engagement between cinema goers and movie posters, unveiling a facial recognition photo booth to promote the studio’s live-action remake of Dumbo at SXSW in Austin. Through Studio Lab – a co-venture between the two companies designed to develop the production, distribution and marketing of the entertainment […]

Niantic, Samsung, Deutsche Telekom & MobiledgeX unveil ‘first’ Mobile Edge MR multiplayer experience

Niantic, Samsung, Deutsche Telekom & MobiledgeX unveil ‘first’ Mobile Edge MR multiplayer experience

Niantic, the game developer behind Pokémon Go and the forthcoming Harry Potter: Wizards Unite, has teamed up with Samsung, Deutsche Telekom, and MobiledgeX to develop the ‘world’s first’ edge-enhanced mixed reality multiplayer experience. The ‘Codename: Neon’ experience, which will be unveiled at MWC 2019, makes use of Deutsche Telekom’s edge-enabled network and the Samsung Galaxy S10+ with edge […]

Consumers’ first 5G experience will likely be at a 2020 sports event, says Amdocs

Consumers’ first 5G experience will likely be at a 2020 sports event, says Amdocs

5G will transform the sports experience for fans in stadiums and at home, according to research conducted by Ovum for Amdocs, a leading provider of software and services to communications and media companies. Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of […]

Telkomsel unveils romantic series as part of ongoing efforts to become a digital company

Telkomsel unveils romantic series as part of ongoing efforts to become a digital company

Indonesia-based telco Telkomsel has created a four-episodes romantic comedy series to improve its digital lifestyle experience for its customers. The series, titled ‘Unscripted Man’, is available on the telco’s streaming video application, MAXstream, and was created in partnership with video platform Viddsee. The story revolves around Bas, an office employee who finds a sacred script […]

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