Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]
Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment. Advertisers will benefit from […]
At the Cannes Lions festival, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the “post-tap world.” It offers 360-degree imagery and video on the Yahoo Gemini and BrightRoll ad platforms. Here’s the company’s description: Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When […]
One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]
Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]